Although Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers. Read More...
View articleDefining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Read More...
View articleLocal businesses can tap social media to help promote their goods and services online. Here's a primer. Read More...
View articleWhat behavioral cues should you look for in order to meet future needs of your prospects and customers? Read More...
View articleA wish list for the shopping engines. Read More...
View articleA Connecticut daily newspaper's misuse of rivals' news stories draws renewed debate over the practice of aggregating articles and the potential loss o...
View articleMarketing, journalism, advertising, and media intersect at user-controlled media. How are you leveraging it to get yourself where you want to go? Read...
View articleD.C.-based digital consultancy Engage has set up shop near Silicon Valley to assess new technologies for political use. Read More...
View articleA semi-anthropologic journey examining ad networks, behavioral targeting, and optimization. Read More...
View articleWith the definition of "being online" changing, here are five things that marketers can do to ensure that consumers find and interact with your brand....
View articleAs South Carolina Democrat Rob Miller reaps rewards of his opponent's outburst during President Obama's speech Wednesday, Republicans aim to cash in t...
View articleIt isn't pushing a gilded, Swarovski Crystal-studded hamster cage. Read More...
View articleiCrossing promotes Mayfield; ExactTarget launches in London; Bauer's Edwards finds Future. Read More...
View articleQ&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Read More...
View articleLike brand marketers, advocacy and nonprofit groups are struggling to measure how their social media numbers translate to real action and real donatio...
View articleHow campaigns for Entertainment Arts, Coldwell Banker, and Palm show there's more to online video advertising than the predictable pre-roll. Read More...
View articleThe acquisition signals Dachis's intent to move well beyond the role of a traditional digital agency. Read More...
View articleAd exchanges offer an easy solution to both buyers and sellers of ad space. Read More...
View articleThe big deal will happen in the issue of "Entertainment Weekly" that arrives in the mailboxes of New York and Los Angeles subscribers. Read More...
View articleSince its launch in May, the research-focused ad network is building up its staff and generating more interest than expected from corporate advertiser...
View articleConsumers are ditching expensive computers and gaming consoles, yet spending more time online than ever before. Read More...
View articleOrange aims to double revenues outside traditional streams, and described advertising as key to that growth. Read More...
View articleThe investigation was prompted by a complaint from the Italian Federation of Newspaper Publishers, suggesting the search giant was not transparent in ...
View articleStruq hits U.K. market, Fresh Egg and Jellyfish Swim in SEO Pool; Adconion adopts IAB behavioral principles. Read More...
View articleThanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Read ...
View articleWhile waiting for details about the Microsoft-Yahoo to emerge, don't wait to get your business listed on Microsoft's Bing Local. Read More...
View articleEuropean online ad spend growth will slow dramatically this year, but will begin to recover in 2010, according to predictions from the IAB Europe. Rea...
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