Largely as a result of media furor surrounding firms like Phorm and NebuAd, events -- including a mock parliamentary debate -- have focused on behavio...
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View articleThe group signalled interest in developing best practices for behavioral targeting, mobile advertising, and advertising to children. Read More...
View articleThe new government being formed by President-Elect Obama's team provides great insight into creating expectations for transparency and interaction. Re...
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View articleReachLocal hits U.K. market as Real Time Content crosses to the opposite side of the pond; News International's mobile man Bagguley Moves to Guardian ...
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View articleFocus on the customer: They might say they do it, but few small Internet and technology companies actually DO do it. What's everyone looking at? Short...
View articleSky and Tiscali are the latest to signal they won't be employing behavioral targeting technologies from Phorm or NebuAd across their networks. Read Mo...
View articleMedia is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril. Read More...
View articleTips for your Web site that tells visitors you're a legitimate business that will be around well into the future. Read More...
View articleSearch is much more than just an opportunity for marketers to push out another message. Read More...
View articleTwitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Read More...
View articleA look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives. Read More...
View articleFour ways to grow the value of a customer database. Here are some lessons from Barack Obama's campaign. Read More...
View articleThe McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads. Read More...
View articleThe Mobile Marketing Association released its 2008 Annual Global Mobile Attitude and Usage Survey, and discussed new mobile ad guidelines. Read More...
View articleGoViral Names First U.K. MD; ITV's Makes Cameron Permanent; Microsoft Grabs Highfield Read More...
View articleThe U.K. secretary of state for culture, media and sport, said yesterday he was in favor of the online ad industry self-regulation, specifically in re...
View articleTurning around the economy could seem easy compared to prodding the federal bureaucracy to become more transparent, responsive, and interactive. Read ...
View articleUPDATE: British ISP Virgin Media is the latest firm to signal hesitation over enabling behavioral ad targeting. Read More...
View articleYahoo's CEO predicted growth in performance-based ads, and suggested the current climate could delay the adoption of newer ad platforms. Read More...
View articleCampaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading Read More...
View articleNine reasons smart companies invest in digital marketing and advertising when budgets get tight. Read More...
View articleMicrosoft snapped up BBC's new media head Ashley Highfield for growing its online ad operations, sales, marketing, and other businesses in the U.K. Re...
View articleIAB U.K. hires Mew for mobile; Foviance buys Applied Insights; Myspace gets new European COO Read More...
View articleBarack Obama's campaign represents a bold move from brands as conversations to brands as collaborations. Read More...
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