While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Inter...
View articleAs a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis. Read More...
View articleFor data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Read More...
View articleThe Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain. Read More...
View articleThe Institute of Practitioners in Advertising found U.K. online marketing, SEM and SEO budget growth in Q2 2008 was at its slowest since 2003 Read Mor...
View articleShould social networks allow their users to monetize their networks? Read More...
View articleThe biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and s...
View articleThe old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the ...
View articleWhat is CEO Tom Bedecarré's formula for winning over McDonald's, Coca-Cola, Target, and other blue-chip clients? Read More...
View articleThere's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is bec...
View articleClickZ Campaign ’08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Dem...
View articleThe Democratic National Committee ran online display ads in an effort to detract from Republican Presidential candidate John McCain and help Democrati...
View articleThe Republican National Committee ran online display ads in an effort to detract from Democratic Presidential candidate Barack Obama and help Republic...
View articleUPDATED: Gannett bought out the ownership stakes of McClatchy and Tribune in separate transactions. Read More...
View articleGoogle indicated it expects the Commission to steer clear of the North American deal. Read More...
View articleMedia buyers and planners should welcome Google's new traffic measuring tool. But they aren't. Read More...
View articleBest practices to figuring out a customer's value and whether it's worth retaining her. Read More...
View articleWhy does local search get so little respect? Read More...
View articleOn the heels of executive changes in the U.S., AOL plans to restructure its U.K. operations and reshuffle its execs there. Read More...
View articleWhat e-marketers can learn from Twitter's service outages. Meet the Fail Whale. Read More...
View articleMarketers should avoid sending cryptic or overly specific messages to customers. Read More...
View articleOnline marketers can give people the space and the opportunity to be famous. Here's where they can begin. Read More...
View articleMedia distribution is becoming fragmented much quicker than the currency can handle. Read More...
View articleFay successfully built up the digital marketing communications business at Isobar and Carat. As the new CEO at Aegis Media North America, Fay must ens...
View articleNo Google representative testified at yesterday's U.S. House Small Business Committee hearing on online advertising, but the company was the star of t...
View articleBehavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. da...
View articleDo we marketers have the guts and inner will to reassert our role and influence in the marketer-consumer relationship? Read More...
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