The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain. Read More...
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View articleThe biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and s...
View articleThe old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the ...
View articleWhat is CEO Tom Bedecarré's formula for winning over McDonald's, Coca-Cola, Target, and other blue-chip clients? Read More...
View articleThere's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is bec...
View articleClickZ Campaign ’08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Dem...
View articleThe Democratic National Committee ran online display ads in an effort to detract from Republican Presidential candidate John McCain and help Democrati...
View articleThe Republican National Committee ran online display ads in an effort to detract from Democratic Presidential candidate Barack Obama and help Republic...
View articleUPDATED: Gannett bought out the ownership stakes of McClatchy and Tribune in separate transactions. Read More...
View articleGoogle indicated it expects the Commission to steer clear of the North American deal. Read More...
View articleMedia buyers and planners should welcome Google's new traffic measuring tool. But they aren't. Read More...
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View articleOn the heels of executive changes in the U.S., AOL plans to restructure its U.K. operations and reshuffle its execs there. Read More...
View articleWhat e-marketers can learn from Twitter's service outages. Meet the Fail Whale. Read More...
View articleMarketers should avoid sending cryptic or overly specific messages to customers. Read More...
View articleOnline marketers can give people the space and the opportunity to be famous. Here's where they can begin. Read More...
View articleMedia distribution is becoming fragmented much quicker than the currency can handle. Read More...
View articleFay successfully built up the digital marketing communications business at Isobar and Carat. As the new CEO at Aegis Media North America, Fay must ens...
View articleNo Google representative testified at yesterday's U.S. House Small Business Committee hearing on online advertising, but the company was the star of t...
View articleBehavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. da...
View articleDo we marketers have the guts and inner will to reassert our role and influence in the marketer-consumer relationship? Read More...
View articleCommissioners and EU leaders worry online ad industry not sufficiently protecting consumers' data privacy. Read More...
View articleTips for evaluating virtual worlds, podcasts, and other new technologies. First of a two-part series. Read More...
View articleMoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Re...
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