A New Breed of Behavioral Targeting
Data insights

A New Breed of Behavioral Targeting

19y Elyse Tager

A New Breed of Behavioral Targeting

A first look at two brand new behavioral targeting products. Read More...

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Obama Targets Pennsylvania Voters with Pure Persuasion Ads
Marketing

Obama Targets Pennsylvania Voters with Pure Persuasion Ads

19y Kate Kaye

Obama Targets Pennsylvania Voters with Pure Persua...

Local executions contrast sharply with those of the Clinton campaign. Read More...

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Customer Service Meets "Lord of the Twitters"
Marketing

Customer Service Meets "Lord of the Twitters"

19y Pete Blackshaw

Customer Service Meets "Lord of the Twitters"

How to win a chit - rather than get slit - by a twit. Read More...

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Trusted Advisors, Not Gatekeepers
Marketing

Trusted Advisors, Not Gatekeepers

19y Sean Carton

Trusted Advisors, Not Gatekeepers

The stuff most of us are getting paid to do is increasingly irrelevant. Read More...

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Marketing to the Media
Marketing

Marketing to the Media

19y Rebecca Lieb

Marketing to the Media

Media relations aren't just for trade shows (and five other hints for marketing yourself to the press). Read More...

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Five Fundamentals of Integrated Marketing
Marketing

Five Fundamentals of Integrated Marketing

19y Elana Anderson

Five Fundamentals of Integrated Marketing

Why integrated marketing is more than a multichannel play. Read More...

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Is Social Going Mobile?
Local

Is Social Going Mobile?

19y Brian Wool

Is Social Going Mobile?

A new automotive navigation device opens up interesting potential for local search. Read More...

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Targeting with Culture in Mind
Data insights

Targeting with Culture in Mind

19y Vicky Chen

Targeting with Culture in Mind

Different ethnic groups provide marketers with opportunities to create more focused messaging. Viva la difference! Read More...

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The Invisible Back Channel
Marketing

The Invisible Back Channel

19y Dave Evans

The Invisible Back Channel

When an audience is ignored, revolts occur. How social media makes that happen even faster today. Read More...

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Partly Cloudy: The Web's Future Is in the Air
Marketing

Partly Cloudy: The Web's Future Is in the Air

19y Gary Stein

Partly Cloudy: The Web's Future Is in the Air

Get your head into cloud computing; now's the time to dream. Read More...

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The Future of Advertising: A Conversation With Jeff Einstein, Part 2
Marketing

The Future of Advertising: A Conversation With Jeff Einstein, Part 2

19y Eric Picard

The Future of Advertising: A Conversation With Jef...

Is the obsession with ROI an exercise in arrogance? Last of a series. Read More...

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Building the Obama Brand
Marketing

Building the Obama Brand

19y Anna Maria Virzi

Building the Obama Brand

A message of change applies to more than a political campaign. Read More...

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Art Imitates Life
Marketing

Art Imitates Life

19y Anna Maria Virzi

Art Imitates Life

When creating an ad campaign for Miller Brewing's Sparks caffeinated beer, Digitas got inspiration from its customers. Turns out, people who drink thi...

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Spring Cleaning...for Cookies?
Data insights

Spring Cleaning...for Cookies?

19y Robin Neifield

Spring Cleaning...for Cookies?

Users are still wiping out cookies, leaving marketers the crumbs. Read More...

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Word-of-Mouth Marketing 101, à la Zappos.com
Marketing

Word-of-Mouth Marketing 101, à la Zappos.com

19y Pete Blackshaw

Word-of-Mouth Marketing 101, à la Zappos.com

Zapped by the customer service company that happens to sell shoes. Read More...

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Death to New Media
Marketing

Death to New Media

19y Sean Carton

Death to New Media

It's media, folks, and it's as closely integrated with American life as all other media are. Read More...

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Transformative Fans Transform Brands
Marketing

Transformative Fans Transform Brands

19y Rebecca Lieb

Transformative Fans Transform Brands

A new organization aims to protect some of the world's most passionate marketers, the fans devoted to the media properties they love. Read More...

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Web-Based Ad Buying Systems Serve Candidates' Penchant for TV
Marketing

Web-Based Ad Buying Systems Serve Candidates' Penchant for TV

19y Kate Kaye

Web-Based Ad Buying Systems Serve Candidates' Penc...

A new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising. Read More...

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What's the Fuss Over Local Search Anyway?
Local

What's the Fuss Over Local Search Anyway?

19y Brian Wool

What's the Fuss Over Local Search Anyway?

Online consumer research can be leveraged to the benefit of local retailers, if done correctly. Four tips for businesses to ensure visibility. Read Mo...

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Would You Recommend Me?
Marketing

Would You Recommend Me?

19y Dave Evans

Would You Recommend Me?

A tool helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase p...

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Social Networking Meets Behavioral Targeting
Data insights

Social Networking Meets Behavioral Targeting

19y Anna Papadopoulos

Social Networking Meets Behavioral Targeting

Social networks play a key role in society these days. What does this mean for behavioral targeting? Read More...

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Want Results? Cut the Complexity!
Marketing

Want Results? Cut the Complexity!

19y Gary Stein

Want Results? Cut the Complexity!

For every step in a marketing and advertising project, there's a conversion. Do the math. Read More...

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The Mobile Phone as a Marketing Platform
Marketing

The Mobile Phone as a Marketing Platform

19y Jeremy Lockhorn

The Mobile Phone as a Marketing Platform

Interactive television arrives, but it's not in a set-top box. Read More...

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Why SEO Doesn't Get the Respect It Deserves
Marketing

Why SEO Doesn't Get the Respect It Deserves

19y Anna Maria Virzi

Why SEO Doesn't Get the Respect It Deserves

Five factors why search engine optimization pros have a tough job. Hint: it has nothing to do with black hats or Jason Calacanis. Read More...

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Behavioral Targeting's Role in Presidential Campaigns
Data insights

Behavioral Targeting's Role in Presidential Campaigns

19y Elyse Tager

Behavioral Targeting's Role in Presidential Campai...

How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...

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Ten Reasons Marketers Should Pay Attention to Wikipedia
Marketing

Ten Reasons Marketers Should Pay Attention to Wikipedia

19y Pete Blackshaw

Ten Reasons Marketers Should Pay Attention to Wiki...

The online encyclopedia, produced collaboratively by volunteers, is rewriting the marketing script. Read More...

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Obama Battled for Early Votes as McCain Blitzed Clinton in February
Marketing

Obama Battled for Early Votes as McCain Blitzed Clinton in February

19y Kate Kaye

Obama Battled for Early Votes as McCain Blitzed Cl...

Obama placed millions of Get Out the Vote ads before the Lone Star primary while McCain took advantage of his lone Republican candidate status with Ge...

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