Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate....
View articleMore targeting is better than less. Here's why. Read More...
View articleWhat 2-year-old twins can teach you about the ins and outs of persuasion and marketing. Read More...
View articleA meeting next week could result in tighter restrictions on search data storage for the likes of Google and Yahoo. Read More...
View articleKnow any agency types who think search plays no part in the creative mix -- or branding? Some finger sandwiches with Mr. Turkeyneck might change their...
View articleNew York City's Health Department launched a new campaign on Valentine's Day to promote safe sex Read More...
View articleThe millennial generation searches for local businesses differently from its predecessors. How should marketers respond? Read More...
View articleYahoo's OneSearch will be the exclusive mobile search tool for T-Mobile's eleven European Markets Read More...
View articleWhile online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Inter...
View articleTougher times favor highly-targeted media that can perform adequately at lower overall spend levels. Read More...
View articleSocial graphs represent an amazing opportunity not just for people with friend connections but also for brands. Read More...
View articleAn U.K. microsite on the platform will offer free downloadable content including customizable backgrounds. Read More...
View articleToday's online advertising jobs will translate into leadership roles for all advertising within the next decade. Read More...
View articleSteadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' si...
View articleYahoo alumni weigh in on whether Microsoft can help a Silicon Valley underdog recover. Read More...
View articleFirm has offices in London, Newcastle and most recently New York. Read More...
View articleWhen the pressure's on, behavioral targeting can ensure no marketing dollar is wasted. Read More...
View articleA recent appearance by Facebook's Blake Chandlee in London before an audience of agency execs reflects the firm's U.K. expansion. Read More...
View articleSix rules for companies to promote, protect, and manage brands under the new culture. Read More...
View articleAttempts to tightly manage your brand online can backfire. Learn what to avoid. Read More...
View articleWhat are online marketing start-ups focused on? Ad networks, video, CGM, and discovery...for starters. Read More...
View articleThe conservative news site has launched a multimedia campaign aimed at advertisers and their agencies. Read More...
View articleAuto marketers must look beyond lead-generation branding. Read More...
View articleWhat businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs. Read More...
View articleSearch and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Read More...
View articleFocused on local advertisers, Superpages.com, Marchex sign agreement. Read More...
View articleWhat is communications planning, and why does it bring online media into the spotlight? Read More...
View article