No way out: three days on the high seas with top marketers from virtually every industry. Sean's back on dry land -- with firsthand information. Read ...
View articleIn affiliate marketing, there's no substitute for keeping in touch -- but you can certainly streamline the way you accomplish it. Read More...
View articleSecurity concerns and a troubled economy aside, almost as many Americans are traveling this season as they did last year. Read More...
View articleThe voluntary departure rate among IT professionals remains high, despite projected single-digit growth rates in the industry. Read More...
View articleRetailers aren't delivering it, although consumers expect it: a consistent brand image and experience across every sales channel. Read More...
View articleAs the industry gropes for standards, bear in mind they're important -- but not necessarily a priority. Read More...
View articleCreative teams aren't production departments. Creative, effective , online ads require creative input from a campaign's inception. Read More...
View articleHere's evidence that a co-branding alliance may be something you should consider. Read More...
View articlePerhaps you've grown ho-hum about rich media as it's become increasingly commonplace. Even Jeremy was stunned by its power in a recent campaign. Read ...
View articleDespite increasing reliance on the high-speed connection, the U.S. fell from 5th to 10th in rankings of global DSL subscriptions. Read More...
View articleCookie-based tracking techniques for affiliate programs have enough flaws already... and here comes a new one. Read More...
View articleThe Internet bubble burst? It's hardly begun inflating in Asia, Eastern Europe, and the Middle East. With dozens of markets doubling and tripling in s...
View articleDo your email messages to customers sound personal or like they’ve been penned by a faceless corporation? One way to find out is by reading them out l...
View articleGuilty pleasures. We all have them. If your repertoire includes F**ked Company, you needn't feel too guilty. Just bear in mind it's often better to ha...
View articleBrand trust can be built online, according to a recent study. Does that mean the advantage of traditional media is finally over? Read More...
View articleInternet job boards are getting a lot of traffic from loyal seekers, but efforts may not be resulting in many new hires. Read More...
View articleBig Blue dethrones Oracle as champ of the $8.8 billion database market for 2001, according to Gartner Dataquest's annual survey of the database softwa...
View articleA huge spike in file-sharing sites and another big lawsuit shouldn't deter businesses from using the collaborative networking technology. Read More...
View articleLetting people in on a little inside dirt is an excellent (and cost-effective) way of generating buzz. Read More...
View articleThe outsourcing trend gains momentum with IT, HR and facilities management leading as the top farmed-out business functions. Read More...
View articleHow to market to the most multicultural and diverse youth market ever? Simple. Let them do the marketing for you. (It helps if you're not a Type A per...
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleA weak economy and reduced IT spending are the sources of global server woe, but the U.S. market has seen an increase. Read More...
View articleOnline advertising boosters are making laudable efforts to develop reach and frequency models for interactive media, but don't make the mistake of bel...
View articleThe Web can't appeal to human senses like a real-world retail store can, which hinders upselling and impulse buying. Martin finds evidence this is cha...
View articleAs the music industry continues to blame the Internet for lagging global sales, Jupiter finds that experienced file sharers are more likely to have in...
View articleForrester Research indicates that banking profits will be found online, yet many European financial firms can't break free from branches. Read More...
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