The Information Society Is Alive and Well
Marketing

The Information Society Is Alive and Well

25y Gerry McGovern

The Information Society Is Alive and Well

The PC is like a big elephant trying to wiggle its way through a tiny pipe. It has all this potential for power that can't be tapped without a broadba...

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Consumer-Facing Drug Sites Coming Up Short
Audience

Consumer-Facing Drug Sites Coming Up Short

25y Michael Pastore

Consumer-Facing Drug Sites Coming Up Short

A study of several major pharmaceutical industry direct-to-consumer Web sites byElectronic Ink has found that poor user experience has likely had a ne...

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Advice to Tech Companies: 10 Ways to Sell to Me
Marketing

Advice to Tech Companies: 10 Ways to Sell to Me

25y Sean Carton

Advice to Tech Companies: 10 Ways to Sell to Me

Sean and his colleagues were ready, willing, and able prospects, eager to hear what the technology company had to say. That is, until the CEO opened h...

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Be Direct
Marketing

Be Direct

25y Martin Lindstrom

Be Direct

On the Web, most members of you audience are likely not marching to the beat of the same drummer. So how come most content on most Web sites is writte...

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Consumers Turn Backs to Bells and Whistles
Audience

Consumers Turn Backs to Bells and Whistles

25y Michael Pastore

Consumers Turn Backs to Bells and Whistles

U.S. consumers are more likely to revisit Web sites that are fast loading, customizable and more informative than those that offer rich media or conte...

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The Elements of Good Online Customer Service
Marketing

The Elements of Good Online Customer Service

25y Blake Rohrbacher

The Elements of Good Online Customer Service

Most of us need customer service at some time or another. Online, where the customer is alone, good service is vital; and good online customer service...

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'Other Priorities' Send PC Market Tumbling
Audience

'Other Priorities' Send PC Market Tumbling

25y ClickZ Stats Staff

'Other Priorities' Send PC Market Tumbling

Does a falling PC market make a sound? Start listening closely. IDC has lowered its forecasts for the consumer PC market worldwide because both consum...

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Agenda 2002
Marketing

Agenda 2002

25y Philip Say

Agenda 2002

All things, even down cycles, must come to an end. It's now time to consider where you should be putting your technology and business-improvement doll...

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Online Banking Continues to Disappoint
Marketing

Online Banking Continues to Disappoint

25y ClickZ Stats Staff

Online Banking Continues to Disappoint

Banks offering online services report that only 5 to 10 percent of their customer base use such services, eMarketer found. This means that, for many f...

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Time to Hit theBooks
Marketing

Time to Hit theBooks

25y Peter Kaufman

Time to Hit theBooks

It's back-to-school time, and that means books, lots of books. But memories of all that homework shouldn't scare you off. Some books, even if all abou...

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New Payment Options Will Open E-Commerce to Teens
Audience

New Payment Options Will Open E-Commerce to Teens

25y Michael Pastore

New Payment Options Will Open E-Commerce to Teens

Teenagers are an Internet-savvy flock that loves to shop. But teenage payment systems, the ideal way to capture a market without credit cards, haven't...

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Giving to Get: Take This Link and Love It
Marketing

Giving to Get: Take This Link and Love It

25y Jason Ciment

Giving to Get: Take This Link and Love It

As the storm clouds of summer fade, their absence augurs new opportunities for the surviving dot-coms that hunker down for the holiday-shopping frenzy...

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Tough Times? Time to Partner
Marketing

Tough Times? Time to Partner

25y Barry Silverstein

Tough Times? Time to Partner

You've likely noticed the reports about partnerships and strategic alliances amid the all the news of stocks plummeting and layoffs. That's because wh...

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Streaming Media Beginning to Take Some Steps
Marketing

Streaming Media Beginning to Take Some Steps

25y ClickZ Stats Staff

Streaming Media Beginning to Take Some Steps

Streaming media, one of those Internet applications with plenty of potential, has shown signs of maturing. More than half of the Internet users in the...

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More About Writing Great Newsletters
Email

More About Writing Great Newsletters

25y Nick Usborne

More About Writing Great Newsletters

More and more companies send out "newsletters" that are simply virtual junk mail in disguise. This is bad news for commerce sites genuinely trying to ...

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Cross-Media Salvation
Marketing

Cross-Media Salvation

25y Jeffrey Graham

Cross-Media Salvation

For at least the last nine months, the industry consensus has been that the future growth of online advertising will come from established (non-dot-co...

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U.K. Users Lead Europe's Online Banking Charge
Marketing

U.K. Users Lead Europe's Online Banking Charge

25y Michael Pastore

U.K. Users Lead Europe's Online Banking Charge

U.K. Internet users lead the market for online banking in Europe -- a market that Datamonitor predicts will consist of 75 million consumers using PCs ...

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Quest for Broadband Usually Ends at Cable
Data insights

Quest for Broadband Usually Ends at Cable

25y ClickZ Stats Staff

Quest for Broadband Usually Ends at Cable

The decline in the telecomindustry has not influenced the demand for broadband Internet access, and it hasn't changed the fact that cable leads the br...

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What's New Out There (Part 2)?
Marketing

What's New Out There (Part 2)?

25y Jeremy Lockhorn

What's New Out There (Part 2)?

Jeremy's previous article was a quick overview of a few new and exciting things going on out there. There was too much to write about, though -- and t...

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Microwave Your Marketing
Marketing

Microwave Your Marketing

25y Chris Yeh

Microwave Your Marketing

The microwave exemplifies answering an immediate need with a simple and easy-to-use solution. To determine if your product passes the microwave test, ...

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Double the Branding for Half the Price
Marketing

Double the Branding for Half the Price

25y Martin Lindstrom

Double the Branding for Half the Price

How effective are banner ads in brand building? Can they really work? It depends. But if designed well, banner ads intended for branding can in fact c...

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Bridging the Gap Between Affiliate Programs and CPM
Marketing

Bridging the Gap Between Affiliate Programs and CPM

25y Declan Dunn

Bridging the Gap Between Affiliate Programs and CP...

Affiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...

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Crafting a New Approach to the Internet, Part 1
Marketing

Crafting a New Approach to the Internet, Part 1

25y Greg Sherwin and Emily Avila

Crafting a New Approach to the Internet, Part 1

When it came to the Internet, companies tried to fit their big feet into Cinderella's slipper. They should now reconsider both their own organizationa...

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IT Job Market Expected to Pick Up in Q4
Audience

IT Job Market Expected to Pick Up in Q4

25y ClickZ Stats Staff

IT Job Market Expected to Pick Up in Q4

CIOs anticipate a net 15 percent increase in the hiring of IT professionals in the fourth quarter of 2001, according to data from RHI Consulting. Read...

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Egghead: Not Bright Enough
Marketing

Egghead: Not Bright Enough

25y Blake Rohrbacher

Egghead: Not Bright Enough

It doesn't take a geniusto know that if you take care of your customers, they'll take care of you and your family for a long, long time by giving you ...

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Broken Links and Poor Information Architecture Design
Marketing

Broken Links and Poor Information Architecture Design

25y Gerry McGovern

Broken Links and Poor Information Architecture Des...

Links are an essential infrastructure allowing Web content to be navigable. Without links, you might as well pile all the billions of documents on the...

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Fear of Incidents Propels Security Market
Marketing

Fear of Incidents Propels Security Market

25y ClickZ Stats Staff

Fear of Incidents Propels Security Market

The worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...

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