What Is the State of Your Channels?
Marketing

What Is the State of Your Channels?

25y Philip Say

What Is the State of Your Channels?

Business sales have always been driven by channel relationships. So how are companies applying technology to improve these business relationships? And...

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One-Third of Online Americans Surfing at High Speeds
Data insights

One-Third of Online Americans Surfing at High Speeds

25y Michael Pastore

One-Third of Online Americans Surfing at High Spee...

Nearly one-third of American Internet users have broadband access at home, work or school according to a study by Arbitron, and today's college studen...

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Clothing Sellers Find the Internet a Neat Fit
Marketing

Clothing Sellers Find the Internet a Neat Fit

25y David Gumpert

Clothing Sellers Find the Internet a Neat Fit

The Internet and clothes go so well together -- clothing is the most profitable e-tailing category -- but you can't just explain it by such factors as...

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Vendor Spotlight: My Affiliate Program
Marketing

Vendor Spotlight: My Affiliate Program

25y Joel Gehman

Vendor Spotlight: My Affiliate Program

Joel reviews MyAp by KowaBunga! and gives you the ins and outs of the affiliate tracking software, discusses some options, even explains the solution'...

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Writing for the Internet: Same Message, New Style (Part 2)
Marketing

Writing for the Internet: Same Message, New Style (Part 2)

25y Len Stein

Writing for the Internet: Same Message, New Style ...

Writing for the Web isn't a matter of pouring print onto a Web page and expecting readers to enjoy it. People scan on the Web, searching for specific ...

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Empathizing With Witch Doctors
Marketing

Empathizing With Witch Doctors

25y Blake Rohrbacher

Empathizing With Witch Doctors

There is a fine line between ignorance and arrogance. Nowhere is this better typified than in the attitude that you don't need to get into users' head...

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Account Aggregation Could Give Lift to Financial Services
Marketing

Account Aggregation Could Give Lift to Financial Services

25y Michael Pastore

Account Aggregation Could Give Lift to Financial S...

To this point, online banking customers have enjoyed using the Internet as an additional channel, but research by Datamonitor suggests that account ag...

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Online Recruiting Gains Popularity Worldwide
Audience

Online Recruiting Gains Popularity Worldwide

25y Michael Pastore

Online Recruiting Gains Popularity Worldwide

Global use of the Internet for recruiting purposes has expanded from 29 percent of Global 500 companies in 1998 to 88 percent in 2001, led by strong g...

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Content Is Not a Technology Issue
Marketing

Content Is Not a Technology Issue

25y Gerry McGovern

Content Is Not a Technology Issue

The wrong people are in charge of too many content projects. Content is not a technology problem. Content is about people. And people who understand c...

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Economy Takes the Wind from Handheld Sales
Audience

Economy Takes the Wind from Handheld Sales

25y Michael Pastore

Economy Takes the Wind from Handheld Sales

The slowing U.S. economy will bring the worldwide sales of handheld devices to a screeching halt, according to IDC, but that doesn't mean the market i...

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Protect Yourself from Exploding Technology Partners
Marketing

Protect Yourself from Exploding Technology Partners

25y Eric Picard

Protect Yourself from Exploding Technology Partner...

Technology companies are going off like dot-bombs all over the place. So what is an agency or advertiser to do? The world is a dangerous place right n...

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The Truth About Viral Marketing
Marketing

The Truth About Viral Marketing

25y Chris Yeh

The Truth About Viral Marketing

How is viral marketing like sex? Chris isn't about to tell you all you ever wanted to know but were afraid to ask. But he does say enough to get you t...

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Digital Imaging Evolves Beyond the Scanner
Audience

Digital Imaging Evolves Beyond the Scanner

25y Michael Pastore

Digital Imaging Evolves Beyond the Scanner

First it was scanners, and now digital cameras are catching up. What started as an easy way to transport photos to friends, families and co-workers ha...

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Can We Ensure a Future for Wireless Advertising?
Marketing

Can We Ensure a Future for Wireless Advertising?

25y Jeffrey Graham

Can We Ensure a Future for Wireless Advertising?

The growth of the wireless advertising industry depends on a number of factors. One of the most important is whether people will accept, or reject, ad...

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E-Children: Come Home
Marketing

E-Children: Come Home

25y Martin Lindstrom

E-Children: Come Home

It's tough enough to live with your parents even if you get along. Imagine, though, that they kicked you out of the house when you were just a toddler...

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Internal Threats Justify Increase in Security Spending
Marketing

Internal Threats Justify Increase in Security Spending

25y Michael Pastore

Internal Threats Justify Increase in Security Spen...

On average, only 0.4 percent of a company's revenue is dedicated to information security in the United States, but Gartner expects that figure will in...

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Online Spending Drops in May
Audience

Online Spending Drops in May

25y Michael Pastore

Online Spending Drops in May

Online sales decreased from $4.3 billion in April to $3.9 billion in May, according to the NRF/Forrester Online Retail Index. Read More...

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Cost Plays Small Factor in Choice of Backbone Provider
Audience

Cost Plays Small Factor in Choice of Backbone Provider

25y David Cohen

Cost Plays Small Factor in Choice of Backbone Prov...

Players in the highly competitive Internet backbone market adapt to suit the needs of their ISP clients, according to a report by the CyberAtlas Resea...

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What Is the Best Affiliate Solution?
Marketing

What Is the Best Affiliate Solution?

25y Shawn Collins

What Is the Best Affiliate Solution?

Although a number of decisions must be made when launching an affiliate program, the choice of an affiliate solution is one that must be given much we...

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Economy Takes Bite Out of IT Salaries
Audience

Economy Takes Bite Out of IT Salaries

25y Michael Pastore

Economy Takes Bite Out of IT Salaries

For the first time since 1985, there has been an overall decrease in the benchmark salary paid for top IT performers, according to an ongoing survey b...

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Avoiding the Shadow of White-Collar Spam
Marketing

Avoiding the Shadow of White-Collar Spam

25y Nick Usborne

Avoiding the Shadow of White-Collar Spam

What is white-collar spam? It's that particularly insidious stuff that nice, professional people like us send out. Not at all like blue-collar spam --...

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Are You on the Team?
Marketing

Are You on the Team?

25y Peter Kaufman

Are You on the Team?

Some very smart people know tech stuff that we will never fully understand. How do you blend technology geeks and creative types into a harmonious tea...

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U.S. Economic Slowdown Causes Worldwide Server Revenue Decline
Audience

U.S. Economic Slowdown Causes Worldwide Server Revenue Decline

25y Pamela Parker

U.S. Economic Slowdown Causes Worldwide Server Rev...

Worldwide server growth came to a screeching halt in the first quarter of 2001, with server factory revenue declining 4 percent, according to IDC. Rea...

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ISPs Expand Services in Fight for Customers
Audience

ISPs Expand Services in Fight for Customers

25y Michael Pastore

ISPs Expand Services in Fight for Customers

Faced with increasing competition for subscribers and a need to diversify and increase revenue, ISPs have developed into a full-fledged sales channel ...

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Targeting Does Matter
Marketing

Targeting Does Matter

25y Chris Yeh

Targeting Does Matter

The growing consensus is that online advertising doesn't deliver for publishers or advertisers. This consensus is dead wrong. Online advertising is he...

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A Quiet Revolution in Design
Marketing

A Quiet Revolution in Design

25y Sean Carton

A Quiet Revolution in Design

Many good Web designers have intuitively known that the Web really is different. Few, however, had begun to actually put all the pieces together and f...

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Benefits of CRM Justifying Costs
Marketing

Benefits of CRM Justifying Costs

25y Michael Pastore

Benefits of CRM Justifying Costs

CRM spending will increase at a compound annual growth rate of 25 percent, from $61 billion in 2001 to $148 billion in 2005, according to research by ...

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