Five Steps to Healthy Flying
Marketing

Five Steps to Healthy Flying

25y Pamela Parker

Five Steps to Healthy Flying

Every frequent flyer knows the health perils involved in taking to the skies. But how many people are actually doing anything about it? Gareth suggest...

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Lemming Suicide: Fact or Fiction?
Marketing

Lemming Suicide: Fact or Fiction?

25y Cliff Kurtzman

Lemming Suicide: Fact or Fiction?

Contrary to popular belief, lemming suicide is fiction. Or is it? According to Cliff, those who follow the pack by investing in the hot technology of ...

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Consumers Blame Investors, Entrepreneurs for Dot-Com Woes
Audience

Consumers Blame Investors, Entrepreneurs for Dot-Com Woes

25y Michael Pastore

Consumers Blame Investors, Entrepreneurs for Dot-C...

Americans familiar with the difficulties of dot-coms blame overeager investors and poor business plans, according to a survey by the Pew Internet and ...

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Just Say No to Dead Fragments
Marketing

Just Say No to Dead Fragments

25y Nick Usborne

Just Say No to Dead Fragments

A dead fragment is what's left after usability experts have their way. But it's words that engage people online, not pictures or voice. A little more ...

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Market-Share Update: Affiliate Marketing on the Move
Marketing

Market-Share Update: Affiliate Marketing on the Move

25y Joel Gehman

Market-Share Update: Affiliate Marketing on the Mo...

Affiliate marketing continues to steam ahead, but not without hitting some choppy water. Luckily, Joel delivers a thorough update of category winners,...

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The Price of a Free Economy
Marketing

The Price of a Free Economy

25y Greg Sherwin and Emily Avila

The Price of a Free Economy

Giving stuff away as a business model seemed completely counterintuitive. Yet we believed that community could coexist with the instinct to accumulate...

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Dont Make Marketing a Sitting Duck
Marketing

Dont Make Marketing a Sitting Duck

25y Mark Modzelewski

Dont Make Marketing a Sitting Duck

In the current market chaos there is opportunity. Great companies go on the attack during economic downturns. Remember, marketing is an investment. Us...

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Next Step for Online Brokers: Diversify the Offerings
Marketing

Next Step for Online Brokers: Diversify the Offerings

25y Michael Pastore

Next Step for Online Brokers: Diversify the Offeri...

More online brokerages are expected to add banking to their portfolio of services, which should help them retain vital customers, a study by Meridien ...

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Customer Fright? Or Customer Delight?
Marketing

Customer Fright? Or Customer Delight?

25y Rob McEwen

Customer Fright? Or Customer Delight?

Be nice to your customers -- not necessarily because as human beings they all deserve it, but because it's in your self-interest to do so. Now that's ...

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ASPs to Bring CRM to Small Businesses
Marketing

ASPs to Bring CRM to Small Businesses

25y Michael Pastore

ASPs to Bring CRM to Small Businesses

Worldwide customer relationship management spending will reach $76.3 billion in 2005, up from $23 billion in 2000, according to Gartner, Inc. But Data...

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Time to Pay the Piper
Marketing

Time to Pay the Piper

25y Scot Wingo

Time to Pay the Piper

Someone somewhere once said taxes are a signpost of civilization. That may be, but having to file a host of tax forms can make one, well... uncivil. S...

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The Web for Dummies
Marketing

The Web for Dummies

25y Gerry McGovern

The Web for Dummies

Designers envision cool graphics and complicated technology on Web pages. But the Web is more like a library, newspaper, or directory -- it needs a si...

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Click With Brand Synergy
Marketing

Click With Brand Synergy

25y Martin Lindstrom

Click With Brand Synergy

So you reckon a click-and-mortar strategy is for you? Ask yourself this: Why? In the end it should be about adding value to your customer's relationsh...

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Interactive TV: Don't Repeat Web Advertising's Mistakes
Marketing

Interactive TV: Don't Repeat Web Advertising's Mistakes

25y Eric Picard

Interactive TV: Don't Repeat Web Advertising's Mis...

Eric thinks the time is right for interactive TV. First, a look at how these new media models will play out during the early-adopter stage. Second, ho...

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It May Flash, but It Doesn't Streak
Marketing

It May Flash, but It Doesn't Streak

25y Sean Carton

It May Flash, but It Doesn't Streak

Especially on the Web, form's gotta follow function. Those nifty, techno-fueled, groovy, whizzing logo animations that so many designers feel compelle...

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The Make-or-Break Job Interview
Marketing

The Make-or-Break Job Interview

25y Peter Kaufman

The Make-or-Break Job Interview

Your risumi got the attention of several high-powered agencies; now they're flying you in for a day of interviews because you're so terrific. Here are...

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Familiar Challenges in a Wireless Future
Marketing

Familiar Challenges in a Wireless Future

25y Jeffrey Graham

Familiar Challenges in a Wireless Future

No one can fully foresee the future of marketing and commerce in a world of dispersed, wireless platforms. The only thing that's certain is that the o...

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Is Change Good? Ask the User
Marketing

Is Change Good? Ask the User

25y Blake Rohrbacher

Is Change Good? Ask the User

The only constant in the world of business, the World Wide Web, and the world at large is that there will always be change. The question remains: Is c...

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Are You Really Collecting Profiles?
Marketing

Are You Really Collecting Profiles?

25y Cliff Allen

Are You Really Collecting Profiles?

As we rely on other sites to provide e-commerce, content, and community, our own sites become more complex, increasing the probability of error. Progr...

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Internet Coming to Taxpayers' Rescue
Marketing

Internet Coming to Taxpayers' Rescue

25y Michael Pastore

Internet Coming to Taxpayers' Rescue

More than 130 million Americans say preparing their taxes is as unpleasant as going to the dentist, but the Internet may provide a shot of Novocain. A...

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Marketing to All, Great and Small
Marketing

Marketing to All, Great and Small

25y Andrea Learned

Marketing to All, Great and Small

Do you take issue with the whole marketing to women idea? Do you think it's just plain old marketing? Well, Andrea agrees -- so long as you market to ...

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Small Businesses Provide Opportunities for Service Providers
Marketing

Small Businesses Provide Opportunities for Service Providers

25y Michael Pastore

Small Businesses Provide Opportunities for Service...

Specialized providers will find a wealth of opportunities providing small companies with easy-to-use Web site services, according to a report by Cahne...

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IAB New Ad Units: What's Next?
Marketing

IAB New Ad Units: What's Next?

25y Adam Jackson

IAB New Ad Units: What's Next?

The IAB voluntary guidelines for new ad units bring much-needed changes to the advertising options that keep publishers in business. Adam highlights s...

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Analyze This
Marketing

Analyze This

25y Neil Cohen

Analyze This

Working with analysts is a tough, yet critical marketing component of a technology start-up. But with some tips from Neil on how to select the right g...

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Who Says Long Copy Doesn't Work Online?
Marketing

Who Says Long Copy Doesn't Work Online?

25y Nick Usborne

Who Says Long Copy Doesn't Work Online?

Why do usability engineers, information architects, and content managers think short copy rules online? They have their reasons, but Nick still thinks...

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Who Shall Inherit the Internet?
Marketing

Who Shall Inherit the Internet?

25y Jaffer Ali

Who Shall Inherit the Internet?

What ails the Internet industry is the same thing that ails every new industry: It's difficult to tell the difference between vision and delusion. Sur...

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DSL Customers Shrug Off Service Issues
Data insights

DSL Customers Shrug Off Service Issues

25y Michael Pastore

DSL Customers Shrug Off Service Issues

Despite a myriad of customer service issues, the number of DSL customers customers in the United States continues to rise, more than doubling from Apr...

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