Canadian Firms Seeing Benefits of B2B E-Commerce
Marketing

Canadian Firms Seeing Benefits of B2B E-Commerce

25y Michael Pastore

Canadian Firms Seeing Benefits of B2B E-Commerce

Online business trade in Canada is expected to reach $272 billion in 2005, according to Forrester Research, accounting for 18 percent of all business-...

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On Your Marks, Go! Bookmark Marketing
Marketing

On Your Marks, Go! Bookmark Marketing

25y Cliff Allen

On Your Marks, Go! Bookmark Marketing

Bookmarks are effective tools, both for Web visitors and marketers. Just a little extra effort can make bookmarks easier to find for readers, generate...

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Young, Sophisticated Net Users Find TV Expendable
Audience

Young, Sophisticated Net Users Find TV Expendable

25y Michael Pastore

Young, Sophisticated Net Users Find TV Expendable

The latest research in the often-visited TV vs. PC debate has found that streaming media users and younger Internet users consider the TV to be an exp...

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Can Talking Heads Make Your Site More Personal?
Marketing

Can Talking Heads Make Your Site More Personal?

25y Nick Usborne

Can Talking Heads Make Your Site More Personal?

Nick gives you a heads-up on Facemail, a plug-in that lets you add emoticon expressions to email communications and voice to a Web site. Will it work?...

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CRM: Do You Know What Your Customers Experience?
Marketing

CRM: Do You Know What Your Customers Experience?

25y Philip Say

CRM: Do You Know What Your Customers Experience?

Do you know what it's like to buy something from your company? Customer relationship management (CRM) success is all about integration. Get your CRM s...

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The Ambidextrous Camera: (e)Film Is Finally Here
Marketing

The Ambidextrous Camera: (e)Film Is Finally Here

25y Enid Burns

The Ambidextrous Camera: (e)Film Is Finally Here

Do you have a serious passion or investment in analog cameras but are afraid to make the jump to digital? Find out why (e)film is worth it. Read More...

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Server Shipments for 2000 Surpass 1999
Audience

Server Shipments for 2000 Surpass 1999

25y Michael Pastore

Server Shipments for 2000 Surpass 1999

The worldwide server industry received a strong boost in the fourth quarter, which pushed 2000 server shipments to 3.9 million units, an increase of 1...

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DSL Making Gains in Consumer Broadband Market
Data insights

DSL Making Gains in Consumer Broadband Market

25y Michael Pastore

DSL Making Gains in Consumer Broadband Market

Thanks to some aggressive marketing, the majority of consumers who have a choice among high-speed Internet access technologies are choosing DSL, accor...

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Five Rules of Banner Success
Marketing

Five Rules of Banner Success

25y Christa Cravens

Five Rules of Banner Success

Prepare yourself for a shocking statement: Banner advertising is one of the most powerful promotional tools available. Here's how to get good click-th...

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When Is Three Better Than Four? It's All in the Name
Marketing

When Is Three Better Than Four? It's All in the Name

25y Greg Sherwin and Emily Avila

When Is Three Better Than Four? It's All in the Na...

Few things are more important to your company's image than its name. It says a lot about your vision, brand, and place in the market. And it can have ...

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More Outsourcers Who Rule From A to Z
Marketing

More Outsourcers Who Rule From A to Z

25y Joel Gehman

More Outsourcers Who Rule From A to Z

There's a lot of help to choose from when it comes to affiliate program management. That's why Joel's back with more outsourcers from A to Z (well, to...

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Communications, Financial Apps Popular Among ASP Users
Marketing

Communications, Financial Apps Popular Among ASP Users

25y Michael Pastore

Communications, Financial Apps Popular Among ASP U...

Communications, financial/accounting, and e-commerce offerings remain the most common types of applications being accessed from an ASP, according to a...

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Consumers Remain Confident in Online Auctions
Audience

Consumers Remain Confident in Online Auctions

25y Michael Pastore

Consumers Remain Confident in Online Auctions

A survey commissioned by the National Consumers League found that nearly one-third of online Americans have participated in Internet auctions, but 41 ...

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Pamper the Good Ones... Ignore the Really Bad Ones
Marketing

Pamper the Good Ones... Ignore the Really Bad Ones

25y Tom Kuegler

Pamper the Good Ones... Ignore the Really Bad Ones

The 20/80 rule is interpreted in different ways by different people in different industries. But chances are that 20 percent of your customers bring i...

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Online Customer Service Still Has Work to Do
Audience

Online Customer Service Still Has Work to Do

25y Michael Pastore

Online Customer Service Still Has Work to Do

Customer service surveys by ICR, Accenture, and CustomerAsset all agree that online retailers have made improvements with regard to their customer ser...

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Users Might Pay, but They Don't Come Free
Marketing

Users Might Pay, but They Don't Come Free

25y Martin Lindstrom

Users Might Pay, but They Don't Come Free

Advertising revenue is decreasing, as is investor faith in many dot-coms. The result is a return to the commercial world's tried-and-true revenue-earn...

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The Key to Affiliate-Program Success
Marketing

The Key to Affiliate-Program Success

25y Jim Gribble

The Key to Affiliate-Program Success

"Deal sites" are all the rage. But Jim suggests developing a sound strategy before you start pumping out deals to all of your affiliates. Read More...

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Just-in-Time Marketing
Marketing

Just-in-Time Marketing

25y Michelle Ellis

Just-in-Time Marketing

Your time to marketing needs to be cut in half for you to compete in this fast-forward economy. Enter JIT marketing: developing the strategic position...

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Look to the Future by Keeping Customers in Sight
Marketing

Look to the Future by Keeping Customers in Sight

25y Blake Rohrbacher

Look to the Future by Keeping Customers in Sight

Is your company looking to the future? If so, what is it focusing on? Keeping too close an eye on financial goals can make you lose sight of your user...

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They Laughed When I Started My OwnWeb Site
Marketing

They Laughed When I Started My OwnWeb Site

25y Peter Kaufman

They Laughed When I Started My OwnWeb Site

On the road to work one day, Peter had a big idea: Why not start a Web site dedicated to creativity? Good way to get rich and famous, right? Here are ...

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The Right Time for Research: The Beginning
Marketing

The Right Time for Research: The Beginning

25y Jeffrey Graham

The Right Time for Research: The Beginning

It's virtually impossible to design a usable site without testing it on customers. But begin your research even before you get that far -- before you ...

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Hey, Look Over Here... Yes, HERE...
Marketing

Hey, Look Over Here... Yes, HERE...

25y Sean Carton

Hey, Look Over Here... Yes, HERE...

You have your shopping list. You know exactly what you intend to buy. Suddenly you find yourself buying something else. That's also how ads work. They...

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Video Games Sales Soften After Record 1999
Audience

Video Games Sales Soften After Record 1999

25y Michael Pastore

Video Games Sales Soften After Record 1999

A "transitional" period for the video game industry in 2000 led to a decline in dollar sales despite a slight increase in unit sales after a record-se...

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Agencies Can Profit From New Rules on Residuals
Marketing

Agencies Can Profit From New Rules on Residuals

25y Tom Daly and William Smith

Agencies Can Profit From New Rules on Residuals

Producing commercials for the Internet has been a dicey proposition. But under recently established rules of engagement, agencies may have a bargain o...

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Keeping in Contact to Keep Business Strong
Marketing

Keeping in Contact to Keep Business Strong

25y Cliff Allen

Keeping in Contact to Keep Business Strong

Losing touch with a valuable business contact might mean starting from ground zero in building a relationship with a prospect or vendor. Cliff offers ...

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Life, Time to Take a Cue From Art
Marketing

Life, Time to Take a Cue From Art

25y Andrea Learned

Life, Time to Take a Cue From Art

Women know things about your business... Things that matter in the real world... And in the virtual world. So think different. Because women also want...

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Expanding Email Marketing in the EU
Email

Expanding Email Marketing in the EU

25y Laurel Delaney

Expanding Email Marketing in the EU

Just as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...

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