DIY Home Security
Marketing

DIY Home Security

25y Team ClickZ

DIY Home Security

Here's a do-it-yourself (DIY) home security system that's easy to install and more sophisticated than the low-cost wired systems advertised on TV. Rea...

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Europeans Increasingly Turn to Net for Travel
Marketing

Europeans Increasingly Turn to Net for Travel

25y Michael Pastore

Europeans Increasingly Turn to Net for Travel

The European online travel market will grow nearly 300 percent in two years -- from $2.9 billion in 2000 to $10.9 billion in 2002 -- according to a re...

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Profit From the Velocity of Words
Marketing

Profit From the Velocity of Words

25y Nick Usborne

Profit From the Velocity of Words

Nick says to keep it short. If it takes you more than five words to say, go back and try again. So we'll keep this short... and let Nick's words speak...

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Choose Your Weapons Wisely
Marketing

Choose Your Weapons Wisely

25y Michael Fischler

Choose Your Weapons Wisely

No marketer should go into any program without some tips on how to choose the right weapon for a successful marketing strategy. Read More...

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Re-Intermediation: The Year of the Network
Marketing

Re-Intermediation: The Year of the Network

25y Joel Gehman

Re-Intermediation: The Year of the Network

Once upon a time, the web was all about cutting out the middleman, eliminating inefficiencies, and empowering the masses. It was to be a disintermedia...

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Cynical Valley: The Technology World Slows Down
Marketing

Cynical Valley: The Technology World Slows Down

25y Greg Sherwin and Emily Avila

Cynical Valley: The Technology World Slows Down

The heady days of the Internet revolution seem to have clashed with reality, and we are not so brave anymore in the new dot-com world. Is a healthy do...

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Learning From the Sinners
Marketing

Learning From the Sinners

25y Tom Kuegler

Learning From the Sinners

You may not approve of the porn industry's products or offerings but that doesn't mean you can't learn from the sinners' business practices. Read More...

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Tough Decisions in 2001
Marketing

Tough Decisions in 2001

25y Andy Bourland

Tough Decisions in 2001

Online publishers may have to consider stating upfront to subscribers that the price for free content is agreeing to receive marketing emails from sel...

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Tech Toys, Gadgets Competing for Consumers' Time and Money
Audience

Tech Toys, Gadgets Competing for Consumers' Time and Money

25y rumo

Tech Toys, Gadgets Competing for Consumers' Time a...

The newest gadgets in consumer electronics and technology fared quite well over the holidays, according to NPD, and consumers are also expressing inte...

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Contextual Branding
Marketing

Contextual Branding

25y Martin Lindstrom

Contextual Branding

Martin would like to see advertisers become more creative, thoroughly examine consumer behavior, and figure out when the need for a particular product...

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Complexity: The Curse of the Digital Age
Marketing

Complexity: The Curse of the Digital Age

25y Gerry McGovern

Complexity: The Curse of the Digital Age

In a world where change and complexity are forced upon us at every turn, people yearn for simplicity. People are tired of technology that's overcompli...

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210 Dot-coms Closed in 2000, E-Commerce Leads the Way
Audience

210 Dot-coms Closed in 2000, E-Commerce Leads the Way

25y Michael Pastore

210 Dot-coms Closed in 2000, E-Commerce Leads the ...

In a year when $87 billion was spent on mergers and acquisitions in the dot-com industry, some 210 Internet companies were forced to shutter operation...

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Using User Data Diligently
Marketing

Using User Data Diligently

25y Blake Rohrbacher

Using User Data Diligently

Data can be great to have, but the real burden is using it diligently, that is, using it for your benefit as well as for the user's. Read More...

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Bookmark This Site
Marketing

Bookmark This Site

25y Peter Kaufman

Bookmark This Site

Attention all creatives: Don't fall into the "bookmark rut." Here are some great sites that will fire the imagination and help solve brain benders. Sh...

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Become a Star on Someone Else's Site
Marketing

Become a Star on Someone Else's Site

25y Marcia Yudkin

Become a Star on Someone Else's Site

Imagine getting free web space to promote yourself on a site someone else is paying to attract visitors to. Sound like a fantasy? It's a reality for m...

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PC Sales Close Year on Down Note
Audience

PC Sales Close Year on Down Note

25y rumo

PC Sales Close Year on Down Note

Despite a spike just before Christmas, sales of desktop computers in retail stores and by direct/mail companies declined by approximately 24 percent i...

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Emotions Trigger the Right Moves
Marketing

Emotions Trigger the Right Moves

25y Cliff Allen

Emotions Trigger the Right Moves

How much -- or how little -- do we use emotional appeals to help customers buy? Learn your customer's most important emotional reason to shop for your...

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Department Stores, Offline Names Carry Online Shopping Load
Audience

Department Stores, Offline Names Carry Online Shopping Load

25y Michael Pastore

Department Stores, Offline Names Carry Online Shop...

Online shoppers spent more than $6 billion this holiday season, according to BizRate.com, with more than 52 million orders placed online between Nov. ...

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Beware of Gurus
Marketing

Beware of Gurus

25y Jeffrey Graham

Beware of Gurus

When's the last time you read about a "usability guru," a "wireless guru," or an "e-marketing guru"? Not too long ago, probably. But can anyone in suc...

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Personalization: Putting Data to Work
Marketing

Personalization: Putting Data to Work

25y Chris McTiernan

Personalization: Putting Data to Work

In the last few weeks, Chris has been talking about tracking and analysis in the B2B world. Today he turns his attention to one of the most important ...

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Contrary Words Worth Hearing
Marketing

Contrary Words Worth Hearing

25y Andy Bourland

Contrary Words Worth Hearing

Andy gets a lot of mail from web site publishers struggling to make their sites more "sticky." The best advice he can give? Take a deep breath. Relax....

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New Year's Affiliate Resolutions
Marketing

New Year's Affiliate Resolutions

25y Shawn Collins

New Year's Affiliate Resolutions

Shawn gathers 2001 resolutions and expectations from some of the leading voices in the industry as we teeter on the brink of an economic recession. Re...

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The Emergence of Luxury E-Tailers
Marketing

The Emergence of Luxury E-Tailers

25y Martin Lindstrom

The Emergence of Luxury E-Tailers

Luxury products attract the prices they do because of their brand names. It's easy to see how being able to buy the right brand of product at the righ...

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Recovering From the New Economy Hangover
Marketing

Recovering From the New Economy Hangover

25y Sean Carton

Recovering From the New Economy Hangover

One recent morning this holiday season, it occurred to Sean that his splitting headache and nausea reminded him of something -- the web economy. Take ...

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Some Internet Sectors Weather the Storm
Audience

Some Internet Sectors Weather the Storm

25y Michael Pastore

Some Internet Sectors Weather the Storm

Despite widening losses, deteriorating cash flows, and increased difficulty in raising capital, some Internet industry sub-sectors are retaining or ev...

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Retail Site Performance Improves Over '99
Audience

Retail Site Performance Improves Over '99

25y Michael Pastore

Retail Site Performance Improves Over '99

Despite fair performance overall, some individual e-commerce sites had their problems keeping up with the shoppers this holiday season, according to K...

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Top 10 Web Site Blunders: Part 2
Marketing

Top 10 Web Site Blunders: Part 2

25y Marcia Yudkin

Top 10 Web Site Blunders: Part 2

Taken a fresh look at your web site recently? If you haven't, it really might be in need of a marketing tune-up. See what your site does right -- and ...

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