Most of the time, customers buy products for all the reasons that marketers expect them to. However, there are always a few customers who buy products...
View articleAmazon.com. Here is a company that, operationally, is unparalleled. The folks there do everything right. They market on the web and via email brillian...
View articleWeve all heard the hiking disaster stories by now. The guy in the northeast who lost his way and called a rescue helicopter via his cell phone. The tw...
View articleSeveral points within a web site can be considered "high-risk customer interaction points." These are points at which you want your visitors to do som...
View articleData from PC Data and Media Metrix found that streaming media applications, instant messaging software, and even Napster are growing in popularity amo...
View articleIn the near future, the Internet will disappear. Not in the way the starry-eyed visions of get-rich-quick investors fell to earth during April 14's st...
View articleEvery Net market or B2B marketing initiative is unique in its methods and aims, yet they all share one fundamental characteristic: They produce data a...
View articleGreetings from Serifos, a small island in Greece, and the setting for Jeffrey's column this week. Between sunning, swimming, and breaking plates, he's...
View articleAs many as 65 percent of consumers with Web access may purchase an electronic gaming product online during the next six months, according to a report ...
View articleWe've all read about the steadily growing "dot-com graveyard," industry layoffs, plummeting stock prices, and nervous VCs. Sounds like the sky is fall...
View articleAffiliate marketing has the lowest average acquisition cost of any channel and can drive 20 percent of total revenues for most merchants. But what abo...
View articleAs online marketplaces proliferate, we see a bewildering array of subvarieties and hybrid exchange models. These variants can be distilled into six pr...
View articleIn a recent lawsuit, Harris Interactive suggested that MAPS uses tactics that constitute vigilante censorship and obstruction of legitimate business. ...
View articleLess than 20 percent of online retailers use Web technologies such as Java, Flash, or chat functions to enhance the shopping experience, according to ...
View articleImagine sitting at your desk fielding 50-plus calls a day from people who call you only because they have your number. Sound bizarre? It is. But it's ...
View articleThe technology companies Microsoft, IBM, Intel and Nokia are four of the top five most valuable brands. For every new dot-com brand that appears on th...
View articleQuality content is invaluable to those of us who use the Internet. The day's not far off when people will be willing to pay for high-quality content, ...
View articleOne-to-one marketing... personalized content and information... targeted advertising... All of these ideas have been the big promise of the web since ...
View articleMore than half of current online shoppers made their first purchase during the past year, and you can probably expect more to buy online when the holi...
View articleBusiness-to-business e-commerce continues to grow rapidly, according to a study by The Boston Consulting Group, which estimates that US B2B e-commerce...
View articleHello! Earth to Bezos! What the hell are you doing? You've built a great brand, created a great preference information system, and combined that infor...
View articleResearch by both Gartner Group and Forrester found that the number of businesses in the e-marketplace space is likely to decrease in the coming as yea...
View articleThe bogus Emulex press release sent by email and distributed over the wires wreaked havoc on the company's share prices and highlighted security weakn...
View articleGetting permission from those to whom you attempt to sell stuff is a great idea. But it's not a new one. It's been a great idea for a very long time. ...
View articleThe online B2B marketplace is a crowded island, and only the strongest - and savviest - players will survive. The rules of the game are complicated, a...
View articleCommunication is an essential component of a successful affiliate program. Practically every affiliate program sends out a newsletter, but, unfortunat...
View articleInternet real estate prices have increased dramatically, resulting in sites squeezing more and more information into less and less space. Martin tells...
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