Back-to-School Shopping Goes High Tech
Audience

Back-to-School Shopping Goes High Tech

26y Michael Pastore

Back-to-School Shopping Goes High Tech

The back-to-school season is beginning to look a lot like Christmas. More and more students and parents are using the Internet to shop online, and not...

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Internet Retailers Look Toward Profitability
Audience

Internet Retailers Look Toward Profitability

26y Michael Pastore

Internet Retailers Look Toward Profitability

A survey by Shop.org and The Boston Consulting Group found that online retailers are making moves toward profitability. But will they ever catch multi...

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Too Hard to Read?
Marketing

Too Hard to Read?

26y Jonathan Lehrer and Sara Marberry

Too Hard to Read?

OK, we may be getting older, but we're also going blind reading the copy on most web sites. Every day, we find ourselves inching ever closer to our co...

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The Brand Promise
Marketing

The Brand Promise

26y Sean Carton

The Brand Promise

Ever seen a computer-generated fractal? Mysterious and organic, it represents infinity in animage generated from a single equation. Sean sees a connec...

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Everyones a Marketing Expert
Marketing

Everyones a Marketing Expert

26y Neil Cohen

Everyones a Marketing Expert

It's nice to get buy-in from coworkers on your advertising campaigns. But marketers must maintain control of their product and process and not let the...

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Whack-a-Flack: Kicking a Dead Cow
Marketing

Whack-a-Flack: Kicking a Dead Cow

26y Zhenya Gene Senyak

Whack-a-Flack: Kicking a Dead Cow

Whack-a-Flack is a nasty but funny little video game. But too much has happened to degrade the public relations profession in recent years for it to b...

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Internet Jobs Out There, Workers Are Missing
Audience

Internet Jobs Out There, Workers Are Missing

26y Michael Pastore

Internet Jobs Out There, Workers Are Missing

The Internet continues to create new jobs both directly and across other industries, according to a study by Andersen Consulting, which found the US c...

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Speed Bumps for Impulse Buyers
Marketing

Speed Bumps for Impulse Buyers

26y Cliff Allen

Speed Bumps for Impulse Buyers

Have you ever had a customer who was too eager to buy? Prospective customers can become so excited about finding a product or service with features th...

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Customers Always Come First
Marketing

Customers Always Come First

26y Randee Fagen

Customers Always Come First

No matter where you work, it's probably safe to assume that you've heard someone utter the phrase, "The customer is always right." Nowhere else is thi...

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Oops, I Can't Be Trusted
Marketing

Oops, I Can't Be Trusted

26y Nick Usborne

Oops, I Can't Be Trusted

Nick takes a look at how trust, or the lack of it, can also have a profound impact on the experience people have at your site. With all the research a...

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The Role of the PC: Communication and Leisure
Audience

The Role of the PC: Communication and Leisure

26y Michael Pastore

The Role of the PC: Communication and Leisure

Forget online stock trading and Web start-ups. For Mr. and Mrs. John Q. Public, the Internet and PCs mean entertainment. PC Data found that 61 percent...

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Making the Web Accessible to Everyone
Marketing

Making the Web Accessible to Everyone

26y Jeffrey Graham

Making the Web Accessible to Everyone

One of the previous decade's proudest moments was the signing of the Americans with Disabilities Act, prohibiting discrimination against individuals b...

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Six Trillion Reasons for Leveraging Net Markets
Marketing

Six Trillion Reasons for Leveraging Net Markets

26y Chris McTiernan

Six Trillion Reasons for Leveraging Net Markets

The prediction that Net markets will account for $6 trillion in commerce is not news. What's news is the potential value of those markets to companies...

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The Sound of 'Ear Commerce'
Marketing

The Sound of 'Ear Commerce'

26y Beth Cox

The Sound of 'Ear Commerce'

You can navigate the web from your desktop, your laptop, your palmtop, your TV top... now you can web surf from your telephone, too. Venture capitalis...

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Breaking Through With Information
Marketing

Breaking Through With Information

26y Barry Silverstein

Breaking Through With Information

Name any industry, any line of business, any subject, and you'll find some relatively in-depth information about it on the web for free. One of the ba...

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Benchmarking: What's Enough?
Marketing

Benchmarking: What's Enough?

26y Joel Gehman

Benchmarking: What's Enough?

Affiliate marketers want benchmarking information and ask questions like: Do I have enough affiliates? Am I growing fast enough? Am I driving enough r...

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The Right Staff
Marketing

The Right Staff

26y Greg Sherwin and Emily Avila

The Right Staff

The untimely death of the explosive dot-com job market has been greatly exaggerated. Quality employees are as important as ever to the success of grow...

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It Takes a Happy Employee
Marketing

It Takes a Happy Employee

26y Andy Bourland

It Takes a Happy Employee

ClickZ has been somewhat contrarian in its approach to business. It never took a dime of venture capital. It isn't heading toward an IPO. It's cash-fl...

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Leave No Test Unturned
Marketing

Leave No Test Unturned

26y Martin Lindstrom

Leave No Test Unturned

Before a television commercial is aired, it undergoes thorough testing to ensure every second is effective and the advertiser's message is understood ...

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European Colocation and Hosting Markets Expecting Growth
Audience

European Colocation and Hosting Markets Expecting Growth

26y Michael Pastore

European Colocation and Hosting Markets Expecting ...

The dramatic growth in e-business is causing demand for colocation space and Web hosting in Europe to become a hot commodity. Read More...

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Multimedia May Prove a Distraction to Broadband Users
Data insights

Multimedia May Prove a Distraction to Broadband Users

26y Michael Pastore

Multimedia May Prove a Distraction to Broadband Us...

Many of the Web's largest sites use multimedia content, but a report from Forrester Research found that broadband users will eventually favor sites th...

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The Future of Online Advertising
Marketing

The Future of Online Advertising

26y Sean Carton

The Future of Online Advertising

Jupiter's report about the future of online advertising is basically a "good news/bad news story." The good news for marketers is that online ad spend...

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Fast (Not Free) Home Delivery
Marketing

Fast (Not Free) Home Delivery

26y Frank Catalano

Fast (Not Free) Home Delivery

Pick one: Napster is the liberator of those unfairly oppressed by high CD prices. Or, Napster is the end of intellectual property and copyright. Those...

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Spamming Wars: USPS to the Rescue?
Marketing

Spamming Wars: USPS to the Rescue?

26y David Gumpert

Spamming Wars: USPS to the Rescue?

Now that email threatens to supplant snail mail, the U.S. Postal Service has plans that place email squarely in the middle of the hottest issue raging...

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This Week's Stats
Marketing

This Week's Stats

26y Michael Pastore

This Week's Stats

This Week's Stats Read More

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Delivering the Brand Promise
Marketing

Delivering the Brand Promise

26y Damian Bazadona

Delivering the Brand Promise

The Internet is transforming the way consumers interact with brands. As the number of web pages on the Internet continue to escalate at astronomical l...

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Deliverance
Marketing

Deliverance

26y Zhenya Gene Senyak

Deliverance

Suddenly, just how much bang you can get for your promotional buck matters. While publicity with its cachet of credibility and enormous reach still qu...

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