Corporate clients need to gauge the success of their online marketing campaigns to justify online marketing budgets to management. While traditional (...
View articleWith any kind of performance marketing, if you're not writing checks, your cash register isn't ringing. Setting your commission schedule and payout ra...
View articleMany web site designers seem to take all the information on a site and mix it up into one pile of a design, making it quite challenging for anyone to ...
View articleInternet protocol services revenue will surge to approximately $70 billion in the US by 2004, becoming one of the top revenue sources for service prov...
View articleAfter a two-year detour through CNET's Snap spin-off and its subsequent merger into the NBC Internet fold, Greg returned to CNET but this time as a vi...
View articleWith the Internet economy in full swing, newly formed technology companies are forced to work at Internet speed in virtually every aspect of business....
View articleEurope and Australia are already well down the track, but the U.S. is still lagging behind. But probably not for long. We're talking about WAP (wirele...
View articleSean expected feedback from last week's article on women and the web. But he didn't expect the incredible (and humbling) insights that dropped in his ...
View articlePsst! Wanna know what customers are saying about you? We talk a lot about creating profiles on our site visitors and using this data to target prospec...
View articleThe number of worldwide electronic mailboxes soared an amazing 83 percent in 1999, topping 569 million by year's end, according to a study by Messagin...
View articleNapster is being sued by the RIAA, which wants $100,000 for every song swapped. Who knows if they'll win, but they've already lost the battle. The mus...
View articleFresh, original, relevant content is one of the most important assets you have as an online publisher. After all, what else distinguishes you from the...
View articleMike talks turkey about how to handle press relations online if you're a B2B business. Tips on reaching the PR marketplace, identifying the players, u...
View articleAffiliate marketing gets a lot of attention these days. Forrester reported that affiliate programs accounted for 13 percent of 1999's online retail sa...
View articleSo you want to build your Internet brand? There's a lot to it. You need the positioning skills of an ad agency, the keen foresight of an information a...
View articleHard to believe, but this month makes two years that Greg and Emily have written for ClickZ. Take a stroll down memory lane to reflect on the topics t...
View articleMany organizations are reasonably sophisticated in key aspects of the day-to-day management of their web sites -- things like order taking, customer s...
View articleOnline retailers that succeed in building customer loyalty can be more profitable than online competitors that focus only on transactional metrics suc...
View articleWhat role should brands like Pepsi, M&M's and Palmolive have on the Internet? You can't buy, sample or play with the product online. What would you ex...
View articleSean went to a workshop last week, and his life collided with a big trend line. The way women think and behave is impacting business, causing a market...
View articleResearch by a pair of career-related job sites found that companies like posting their job openings on the Internet more than executives like posting ...
View articleAfter being barraged with radio, TV and print ads for Internet companies during the Super Bowl and over the holidays, you may wonder who won the aware...
View articleThe question used to be: At what modem speed will Internet users connect their PC to the Internet? Now the question is: Will Internet users use a PC a...
View articleUnless you want to have to depend on pricey, ongoing marketing campaigns to drive traffic to your web site, here's four words of advice for you: BUILD...
View articleBusiness-to-business web sales are projected to outpace consumer spending, and smart web marketers are moving quickly to make B2B e-commerce easy. Thi...
View articleNo one can escape the carpet-bombing of dot-com broadcast advertising. Start-up companies are investing heavily in print, TV and radio because they th...
View articleThe majority of global corporations are investing far more on e-business than they were a year ago, but they are not addressing their most pressing e-...
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