When you get really good at cross-selling and upselling to your online customers, you're beginning to develop a bit of a conflicted relationship. On o...
View articleOnline shoppers still want guaranteed security and easy-to-use sites, but keeping costs down, especially with free shipping, is among the most effecti...
View articleA recent ezine headline, "Nerve Creates Internal PR Firm," brought crashing home the impact of the dot-com revolution on the public relations business...
View articleCandidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...
View articleDid you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affil...
View articleIn viral marketing, there's a fine line between spreading your brand name like wildfire and spreading it too thin. Even "viral marketing" itself sound...
View articleDot-com hopefuls vie for media, investor and potential partner attention wherever they go. On average, newdot-coms spend $25 million per year on marke...
View articleDigital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...
View articleWireless may be a niche market now, but its potential increases with every new phone or wireless appliance that comes on the market. Don't sit on the ...
View articleDavid helped his college-grad son buy furniture for his first apartment. It would have been nice to see online photos, then view merchandise in the st...
View articleTo paraphrase Bill Clinton's successful '92 presidential campaign motto, "It's the Audience, Stupid." If you're a site publisher, print that in large,...
View articleKnow what a "gray promise" is? One that can't be kept, like the 30-day refund that can't be given because an item is used or damaged. Enter BrokenProm...
View articleIf you want to learn something about public relations and marketing, pay attention to presidential campaigns. This season, the Internet is playing a p...
View articleJoel's email has been ringing off the hook since his last two pieces on the brave new breeds of affiliate marketing: viral affiliate email and virtual...
View articleUnlike the Christmas holiday season, the gifts we shower on our beloved for Valentine's Day all have to get there on the same day, or risk becoming St...
View articleDissatisfaction with the numerous online career offerings will lead to the rise of "career networks," sites that aggregate training, assessment, and p...
View articleWe've all been impulse buyers. How often do you go to the supermarket for milk and bread and come out with a cartload of groceries? The overflowing sh...
View articleFinally, ad agency managers have woken up to the realization "We've gotta be doing interactive!" This should be great news. Except that for many of th...
View articleOne of the things people don't often get about the digital world is its... well, digitalness. Often, web marketers think of the web as just another me...
View articleWeb marketers have a love/hate relationship with search engines. Those with high rankings and lots of traffic just love 'em. But for most sites, the c...
View articleAfter a strong holiday season, the top Internet retailers saw online shopping levels decline in January, according to e-tailer rankings by PC Data Onl...
View articleAfter a spectacular 67 percent increase in 1999, revenues in the US Internet services market will increase another 29 percent in 2000 and flirt with t...
View articleNick has another cunning plan. A whole new breed of email management program: emailYouNeed.com. Sign up for this service, and it will list and manage ...
View articleThe number of online travelers has grown 190 percent from 29 million in 1996 to 85 million in 1999, according to a report by the Travel Industry Assoc...
View articleWhen negotiating a sponsorship with a major online media property, how do you know if you're getting your money's worth? Jeffrey suggests a success me...
View articleA study by the Bristol Group found that encouragingcustomers to go online can lead to a decline in customer loyalty, referralsto friends and, over the...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View article