Here we are, safely landed in the new millennium, but have we retired those worn-out 20th-century atoms-and-ink PR tactics? Len doesn't think so. Don'...
View articleResearch done by Gartner Group Inc. puts the worldwide business-to-business e-commerce market at more than $400 billion by the end of the year. Read M...
View articleSteve Case's driving vision has been to make things as simple as possible for AOL users. Twenty million Americans later, only a few begrudgers would d...
View articleSean had a hard time fighting his way to the office through a 12-inch "dusting" o' the white stuff, so he spewed out another top-ten list covering his...
View articleWhen David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Lev...
View articleWhen people go back to a web site, they typically look for different information than what they sought on their first visit. Most web marketers want p...
View articleAmazon.com, which spent $86.5 million on sales and marketing in the thirdquarter of 1999, is losing its vice president of marketing, Jaleh Bisharat, w...
View articleNick had a bad dream. He woke up and found that his home was full of free stuff. Free appliances. Free food for the dog. Free clothing. Even a free en...
View articleThe explosion of rich media advertising in 1999 was just that, and it forced many traditional advertising agencies to evaluate how they could offer th...
View articleGrowing your base of affiliates requires every bit as much thought and attention as growing your customer base - in fact, some might argue it's even m...
View articleAmerica Online's merger with Time Warner allows each company to get a piece of the Internet future they couldn't get alone. Time Warner brings to the ...
View articleFinally Nike has done what many observers expected the company to do last year. Nike Retail Services, Inc. introduced Nike iD, an interactive site tha...
View articleDotty E. Nuff-Sunn has this great big wall-to-wall National Geographic map of the United States in her living room with about 30 dots plotted on it. S...
View articleCopywriters are always getting into arguments with art directors. It's like the Hatfields and McCoys. The Capulets and Montagues. They do battle daily...
View articleWhat happens when worlds collide? Explosions that impact us all. And what's going to be the impact of the collision of the analog and digital worlds? ...
View articleThe worldwide cable modem market displayed vigorous growth in the third quarter of 1999, with shipments of cable modems for connection to PCs reaching...
View articleEverybody likes to put a little zip in their step, but watch your step when it comes to asking web visitors about their ZIP Code. When it comes to col...
View articleAn estimated 10.3 million Americans have changed their opinions aboutfinancial service brands as a result of information retrieved online,according to...
View articleFeedback about your site is a key component in building a relationship with your customers. If you're inclined to say, "We don't need no stinking feed...
View articleYou're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...
View articleAffiliate programs are cropping up everywhere. No longer just a dot-com phenom, even traditional dirt-world retailers are getting into the act. In fac...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleLast month, Red Herring magazine ran a cover story with the title "For Love or Money." It concerned the motivational changes in Internet employees tha...
View articleThe healthcare industry will reach $370 billion in online transactions by 2004, according to a report from Forrester Research. Read More...
View articleProduct placement: a concept familiar to us from the movies. In one story, James Bond will be driving a Lotus. In the next, he might be behind the whe...
View articleGartnerGroup has come up with some pretty lofty projections for the online travel market, but consumers say they would buy all of their travel over th...
View articleIn separate studies of online holiday shoppers, Andersen Consulting found that experienced Web users had good experiences, and PC Data found home Inte...
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