Our Wireless And Wearable Future
Marketing

Our Wireless And Wearable Future

27y Dan Hanrahan

Our Wireless And Wearable Future

In the big scheme of Internet things, the PC promises to be akin to Orville and Wilbur Wright's infamous 12 seconds. Brief, but historic. Just as we l...

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The Talking Brand
Marketing

The Talking Brand

27y Martin Lindstrom

The Talking Brand

When the computer controlled Furby was launched in 1998, many people were surprised that a soft toy could sell more than 1 million units in five weeks...

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Corporate Recruiting Sites Need Help
Audience

Corporate Recruiting Sites Need Help

27y Michael Pastore

Corporate Recruiting Sites Need Help

A pair of surveys on Internet recruiting found that US corporations are making it difficult for prospective employees to apply for jobs online, despit...

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Welcome To The Leading Edge
Marketing

Welcome To The Leading Edge

27y Sean Carton

Welcome To The Leading Edge

"The medium is the message." When Marshall McLuhan wrote this over 30 years ago, he couldn't have imagined how the web would revolutionize the way the...

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Marketing Execs Tackle E-Commerce Initiatives
Audience

Marketing Execs Tackle E-Commerce Initiatives

27y rumo

Marketing Execs Tackle E-Commerce Initiatives

The number of marketing executives who are responsible for formulating and directing e-commerce strategies is on the increase, according to a study by...

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Thank You For Clicking...Now, Please Get Out Of My Site
Marketing

Thank You For Clicking...Now, Please Get Out Of My Site

27y Michael Fischler

Thank You For Clicking...Now, Please Get Out Of My...

Marketing myths come and go. The latest says that significant resources should be devoted to creating web sites that are so interesting that people wi...

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Ask Once And Remember
Marketing

Ask Once And Remember

27y Cliff Allen

Ask Once And Remember

Have you ever tried to place an order with a salesperson or waiter and found yourself answering the same questions over and over again? This same thin...

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Companies Expanding Intranet Uses
Audience

Companies Expanding Intranet Uses

27y Michael Pastore

Companies Expanding Intranet Uses

Intranets are increasingly becoming an integral component of an organization's information technology infrastructure, according to a survey by IDC. Re...

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VC Is Killing Customer Support
Marketing

VC Is Killing Customer Support

27y Tom Kuegler

VC Is Killing Customer Support

The Internet makes for better support, so why aren't most online companies using it? Tom thinks the Internet business world is hurt by all the capital...

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Today’s Teens, Tomorrow’s Net Consumers
Marketing

Today’s Teens, Tomorrow’s Net Consumers

27y Martin Lindstrom

Today’s Teens, Tomorrow’s Net Consumers

For the first time since making its way into our living rooms, television has had to share viewing time with another medium: the Internet. 25 percent ...

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Companies Have a Lot to Learn About E-Business
Audience

Companies Have a Lot to Learn About E-Business

27y Michael Pastore

Companies Have a Lot to Learn About E-Business

Despite the hype, most companies are still in the earliest stages of e-business deployment and lack effective e-business strategies, according to rese...

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Online Brokerages to Lead Finance Sector
Marketing

Online Brokerages to Lead Finance Sector

27y Michael Pastore

Online Brokerages to Lead Finance Sector

The online brokerage market will lead the financial services sector in growth, raising the asset pool to more than $3 trillion by 2003, but the financ...

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IP Telephony: Nearly 3 Billion Minutes of Use by 2000
Audience

IP Telephony: Nearly 3 Billion Minutes of Use by 2000

27y Michael Pastore

IP Telephony: Nearly 3 Billion Minutes of Use by 2...

The worldwide Internet protocol (IP) telephony market will explode from 310 million minutes of use in 1998 to 2.7 billion by the end of 1999, accordin...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

On the ClickZ Forum they're delving ever deeper into the nuances of email marketing. What works best, e-zine ads or regular old list rental? I-Adverti...

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Mining For Gold
Marketing

Mining For Gold

27y Cliff Allen

Mining For Gold

Every time a web visitor clicks a link to see another page, several pieces of data are stored in your web server's log files. This data can be used to...

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Whom Do You Serve: Customers Or Advertisers?
Marketing

Whom Do You Serve: Customers Or Advertisers?

27y Nick Usborne

Whom Do You Serve: Customers Or Advertisers?

If your online business depends on relationships with your customers, ask yourself this question: Are the relationships you create built on the needs ...

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Relinquishing Control-Alt-Delete
Marketing

Relinquishing Control-Alt-Delete

27y Greg Sherwin and Emily Avila

Relinquishing Control-Alt-Delete

Public relations and marketing professionals are control freaks. They try to control the message. Control the use of logos. Control rogue web sites. T...

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E-Commerce Faces Logistics Nightmare
Audience

E-Commerce Faces Logistics Nightmare

27y Michael Pastore

E-Commerce Faces Logistics Nightmare

As online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...

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Top Online Brands Becoming Household Names
Audience

Top Online Brands Becoming Household Names

27y Michael Pastore

Top Online Brands Becoming Household Names

Are William Shatner and the eCampus kids doing their brands any good? Studies by Opinion Research International and PC Data Online found that the top ...

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Morphing Offline Into Online
Marketing

Morphing Offline Into Online

27y Martin Lindstrom

Morphing Offline Into Online

Strong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...

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Overseas E-Commerce to Equal Half of Global Spending By 2003
Audience

Overseas E-Commerce to Equal Half of Global Spending By 2003

27y rumo

Overseas E-Commerce to Equal Half of Global Spendi...

According to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...

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40 Percent of Vehicle Shoppers Use Internet
Audience

40 Percent of Vehicle Shoppers Use Internet

27y Michael Pastore

40 Percent of Vehicle Shoppers Use Internet

J.D. Power's New Autoshopper.com Study found reasons for optimism when it comes to selling cars online, but bad news for domestic automakers. Their 70...

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The Online Drug Wars
Marketing

The Online Drug Wars

27y David Gumpert

The Online Drug Wars

Anyone whose business or profession depends significantly on the Internet (and who doesn't these days?) can't help but feel that life is moving too fa...

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Internet Users Want to Manage Insurance Benefits Online
Audience

Internet Users Want to Manage Insurance Benefits Online

27y Michael Pastore

Internet Users Want to Manage Insurance Benefits O...

More than three-quarters of Internet users covered by health insurance say they are interested in managing their benefits through an insurance carrier...

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A Little "Lagniappe"
Marketing

A Little "Lagniappe"

27y Sean Carton

A Little "Lagniappe"

It's a Creole word meaning "a little something extra." Like breaking through the clutter with a little extra. In a fit of healthful good intentions, S...

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Online Back-to-School Shoppers Spend More
Audience

Online Back-to-School Shoppers Spend More

27y Michael Pastore

Online Back-to-School Shoppers Spend More

A survey by Quicken found that fewer shoppers did their back-to-school shopping online this year than last year, but those that did shop online spent ...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

Email marketing took center stage in the ClickZ Forum. Can its effectiveness be blunted by marketers' heavy- handedness? Bespoke marketing grabbed the...

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