Keith is back after a three months sabbatical, and he has the lowdown on interstitials. Bet you thought users hate them and site publishers won't acce...
View articleAlmost two-thirds of the sites surveyed for privacy disclosures have at least one type of disclosure, either a privacy policy notice or an information...
View articleAir travel will continue to dominate the travel products sold online, representing more than 80 percent of the online travel dollars spent, according ...
View articleThe actual use of Java by developers outside North America has increased in the past six months, according to the Spring International Developer Opini...
View articleSenior executives in the world's major markets are going online more often, and are becoming more comfortable using the Internet, according to an Ande...
View articleNearly 15 million adult Americans are involved in online investing activities in one way or another, according to research from Dataquest Inc., a unit...
View articleDeborah gives you a lay of the land on the latest privacy issues. There's no single privacy policy approach. E-commerce prefers opt-out policies, cons...
View articleTop story honors on the I-Advertising and Online Ads discussion lists last week went to Richard Hoy, Online Ads' moderator for the past three years, w...
View articleTravel e-commerce is expected to reach $20 billion by 2001, a 700 percent increase over $2.5 billion in 1998, according to Internet travel research by...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
View articleThe latest results of Healtheon Corp.’s Internet Survey of MedicineTM revealed that 85 percent of physicians surveyed are currently using the In...
View articleISP call failure rates in the UK have more than doubled compared to the last quarter of 1998, according to the UK BenchMark Report by Inverse Network ...
View article[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”] Much like the 1998 holiday season introduced online shopping to the world, the 2000 pr...
View articleConsumers are becoming more comfortable with online shopping for a variety of goods and services, according to a study conducted by Opinion Research C...
View articleA number of issues were visited and re-visited on industry discussion lists last week. Read More...
View articleDeborah gives you an in-depth look at using advertising networks to reach a great number of people within your target audience. The networks can give ...
View articleIs your company's web site a pot of gold or a money pit? Do you know how people use it, and what's happening on it? If not, you're wasting your web in...
View articleThe Home and Garden category attracts the highest percentage of first-time buyers, followed by the Gift category according to analysis by BizRate.com....
View articleA study by Cyber Dialogue and Booz-Allen & Hamilton found that consumers today rely significantly less on the traditional offline broker structures fo...
View articleWhat's the future of opt-in email, personalization, web advertising and promotion? Deborah made some predictions way back in 1997...and the future is ...
View articleA mis-attributed quote last week on sample size, pep talks on selling advertising, search engines' lack of editorial integrity and unfair relevancy te...
View articleIf a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articleIf you write a sloppy intro to an ad or article in a newspaper, your crime will be at the bottom of the cat's litter tray by the end of the day, anywa...
View articleIf nothing else, an online advertising campaign produces a pile of data. There's no need to be intimidated or cast it aside. A little effort in the ri...
View articleInternet-based e-commerce will skyrocket, but only companies that develop and implement entirely new business models will succeed, according to a repo...
View articleSean urges you to get on the Cluetrain, a manifesto for all business people that tells you how connections are forged. And it's not through PowerPoint...
View articlePaid listings on AltaVista are a pain in the patootie, is the Net is... or is it ain't a branding vehicle, and sample size dust-up when testing creati...
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