It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleIn an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...
View articleNew report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....
View articleG2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...
View articleHere are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...
View articleBuilding on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articleIt's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...
View articleTealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...
View articleChorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...
View articleLearn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...
View articlePersonalization helps the leading source of premier single cask whiskies increase sales. Read More...
View articleGartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...
View articleBy acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...
View articleThere has been an increased prioritization in marketing attribution among marketers. How does this change the customer journey? Read More...
View articleThe lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleFollowing the global financial crisis of 2008, which many blamed on rampant greed and fraud in the financial services sector, regulators around the wo...
View articleBig banks might have been too big to fail, but they're not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial se...
View articleIncreasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if ...
View articleTwo recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing busin...
View articleFew industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere ne...
View articleWith proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...
View articleA campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy....
View articleMarketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...
View articleSnapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...
View articleAccount-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise ...
View articleMost ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s...
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