While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to th...
View articleBarely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual sharehol...
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View articleTake a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...
View articleThere are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Read More...
View articleYour website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Read More...
View articleMarin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates searc...
View articleITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Read Mo...
View articleWPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman,...
View articleWith less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thou...
View articleAs mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Read More...
View articleHow do brand marketers manage their agencies when things don't work out? Read More...
View articleFacebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online. Read More...
View articleChina's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...
View articleIdentifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt. Read...
View articleHavas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengt...
View articleSnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations...
View articleGoogle gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...
View articleWhat are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Read More...
View articleSalesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...
View articleThe goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital b...
View articleWhy your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Read More...
View articleAdvice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI. Read M...
View articleThe NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and en...
View articleIf the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to gene...
View articleOne-third of shoppers will change behavior due to new tax. Read More...
View articleAdvertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper di...
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