Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the mai...
View articleDo TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...
View articleTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Read More...
View articleIs it the digital sales channel for brands in China? Read More...
View articleA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Read More...
View articleWith a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more adve...
View articleBNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...
View articleWe may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. Read More...
View articleMarketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $7...
View articlePoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals. Read More...
View articleHow marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Read More...
View articleJack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have...
View articleGoogle continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Read More...
View articleYeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up...
View articleChris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Read More...
View articleHow can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Read More...
View articleWhile optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Read More...
View articleBe smart, mobile marketer: watch and learn from finance, no matter what business you're in. Read More...
View articleBloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Read Mo...
View articleThe report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...
View articleWe may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at t...
View articleA new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Read More...
View articleIf you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you ha...
View articleAT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Read More...
View articleG5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Read More...
View articleA recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial service...
View articleA new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...
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