The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Read More...
View articleThese new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Read More...
View articleThe curious case of the forced retirement of Google Reader. Read More...
View articleClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings...
View articleWhat if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...
View articleAccording to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...
View articleThe comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and ...
View articleMove your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive...
View articleThe move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...
View articleDespite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk ...
View articleSome of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Read More...
View articleSo far, the campaign features a microsite and Facebook content, as well as a teaser video. Read More...
View articleNissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook ...
View articleIf you listen properly, your data will tell you vital information about your customers and clients. Read More...
View articleThe web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...
View articleThe video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells a...
View articleHow do we embrace the new world without completely ushering out the old? Read More...
View articleThe brand wants 60-second videos from fans highlighting what is unique about them. Read More...
View articleFacebook: please give us a much better management interface for community management and the chance to do rich media. Read More...
View articleTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Rea...
View articleThe organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Read M...
View articleKool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Read More...
View articleActivision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...
View articleThe promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Read More...
View articleWith partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Read More...
View articleThirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Read More...
View articleColgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Read More...
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