How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...
View articleThe app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Read More...
View articleFacebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Read More...
View articleWe no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of tr...
View articleCoca-Cola is a good example of adapting a global brand for a country-specific audience. Read More...
View articleThe Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Read More...
View articleBrand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Read More...
View articleIn the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Read More...
View articleThe digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Mark...
View articleThe initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Read More...
View articleIn order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your s...
View articleSaatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Read M...
View articleThe airline says the interactive map should make it easier to book award travel. Read More...
View articleThe key to proving our value and receiving the desired verdict is in presenting the right mix of evidence. Read More...
View articleMarin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold ...
View articleA number of brands have created their own March Madness-style tournament challenges to engage fans this year. Read More...
View articleYou can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a ...
View articleAnd how its participants are co-conspirators. Read More...
View articleContent includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Read More...
View articleHaving the right recruiter, and sharing the right information, can lead to the right role with the right company. Read More...
View articleThe site has seven free game apps with three million downloads to date. Read More...
View articleThe drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...
View articleHow do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our r...
View articleConsolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...
View articleDeckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce mark...
View articleThe brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Read More...
View articleAn interview with the Bing Ads evangelist for small businesses. Read More...
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