Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message
Marketing

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

13y Melanie White

Child Abuse Ad Uses Lenticular Tech to Deliver Hid...

Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative camp...

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Digital Marketing and the Consumer Experience
Asia

Digital Marketing and the Consumer Experience

13y Naomi Troni

Digital Marketing and the Consumer Experience

Here's why it's time to improve the consumer experience online. Read More...

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How to Be a Successful Marketer Without Being a Jerk
Marketing

How to Be a Successful Marketer Without Being a Jerk

13y Matt Kapko

How to Be a Successful Marketer Without Being a Je...

An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Read...

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KFC Solicits 'Ate the Bones' Reactions
Marketing

KFC Solicits 'Ate the Bones' Reactions

13y Lisa Lacy

KFC Solicits 'Ate the Bones' Reactions

KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Read More...

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Inbound vs. Outbound Content
Automation

Inbound vs. Outbound Content

13y Mathew Sweezey

Inbound vs. Outbound Content

Why 70 percent of B2B buyers want content under five pages. Read More...

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Live From Salt Lake City, It's Domino's Pizza
Marketing

Live From Salt Lake City, It's Domino's Pizza

13y Lisa Lacy

Live From Salt Lake City, It's Domino's Pizza

The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Read More...

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NBA Rewards Fans Who Check Into Playoff Games via Mobile
Marketing

NBA Rewards Fans Who Check Into Playoff Games via Mobile

13y Mary Lisbeth D'Amico

NBA Rewards Fans Who Check Into Playoff Games via ...

Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Read Mor...

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Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo
Automotive

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

13y Lisa Lacy

Audi and Marvel Join Forces for Digital Iron Man C...

Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Read More...

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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
Marketing

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

13y Lisa Lacy

Cinco de Mayo Promo Yields 10% Social Bump for Moe...

#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...

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The Simple Question You Should Always Ask Customers
Marketing

The Simple Question You Should Always Ask Customers

13y Gary Stein

The Simple Question You Should Always Ask Customer...

We need to get consumers to tell us their stories. And we have to do something interesting with that data. Read More...

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Yahoo Embeds Performance-Based Ads Into News Stream
Marketing

Yahoo Embeds Performance-Based Ads Into News Stream

13y Matt Kapko

Yahoo Embeds Performance-Based Ads Into News Strea...

Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Read More...

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Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
Marketing

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

13y Lisa Lacy

Coca-Cola's Ahh Effect Offers Teens Seemingly Endl...

The initiative includes 61 separate URLs. Read More...

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Being Present at Home and at Work
Marketing

Being Present at Home and at Work

13y Anna Papadopoulos

Being Present at Home and at Work

The only thing that matters is what works for your family at the time you're making the decision. Read More...

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MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt
Marketing

MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt

13y Lisa Lacy

MindMixer Closes $4M Series B; Silverpop Raises $2...

Proceeds will be used for product enhancements and growth, respectively. Read More...

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Dissuasion Marketing: OMG, RH.com, What Were You Thinking?
Analytics

Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

13y Jim Sterne

Dissuasion Marketing: OMG, RH.com, What Were You T...

How Restoration Hardware is killing trees...and its customer service at the same time. Read More...

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Havas Teams With DG for TV/Digital Delivery
Marketing

Havas Teams With DG for TV/Digital Delivery

13y Susan Kuchinskas

Havas Teams With DG for TV/Digital Delivery

Havas Media and DG will deliver an integrated solution for online and television campaign management. Read More...

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BareMinerals Asks Women to #GoBare
Marketing

BareMinerals Asks Women to #GoBare

13y Lisa Lacy

BareMinerals Asks Women to #GoBare

The campaign invites women to tweet their secret indulgences. Read More...

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Can PETA Get Latinos to Stop Eating Meat?
Marketing

Can PETA Get Latinos to Stop Eating Meat?

13y Giovanni Rodriguez

Can PETA Get Latinos to Stop Eating Meat?

How do you change a deeply ingrained behavior? It might take more than a racy illustration. Read More...

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Tealium Offers 500 Digital Marketing Vendor Tags
Marketing

Tealium Offers 500 Digital Marketing Vendor Tags

13y Melanie White

Tealium Offers 500 Digital Marketing Vendor Tags

Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. Read More...

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Chico's Card Generator Sends Smiles to Children's Hospitals
Marketing

Chico's Card Generator Sends Smiles to Children's Hospitals

13y Lisa Lacy

Chico's Card Generator Sends Smiles to Children's ...

Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Read Mo...

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Building the Optimal Local Online Media Plan
Local

Building the Optimal Local Online Media Plan

13y Gregg Stewart

Building the Optimal Local Online Media Plan

How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Read More...

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Purposeful Partnership Methodology: How to Be a Good Client
Automation

Purposeful Partnership Methodology: How to Be a Good Client

13y Stephanie Miller

Purposeful Partnership Methodology: How to Be a Go...

What five marketers think makes a good client. Read More...

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VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe
Marketing

VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe

13y Melanie White

VIDEO: Andy Jacobs, CTO of MRM Discusses Partnersh...

ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Read More...

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Pepsi Next Launches Wheel of Levy to Seduce America
Marketing

Pepsi Next Launches Wheel of Levy to Seduce America

13y Lisa Lacy

Pepsi Next Launches Wheel of Levy to Seduce Americ...

The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Read More...

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How 900+ Communities and Generics Will Reshape the Internet
Data insights

How 900+ Communities and Generics Will Reshape the Internet

13y Jennifer Wolfe

How 900+ Communities and Generics Will Reshape the...

These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Read More...

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Read(er) Between the Lines
Marketing

Read(er) Between the Lines

13y McNeal Maddox

Read(er) Between the Lines

The curious case of the forced retirement of Google Reader. Read More...

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VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns
Marketing

VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

13y Melanie White

VIDEO: Adobe Marketing Cloud Brings Efficiency to ...

ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings...

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