In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page an...
View articleIn part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important....
View articleAccording to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...
View articleThe explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...
View articleApple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...
View articleHavas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...
View articleNew Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them. Read More...
View articleSure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...
View articleSince cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost...
View articleThe term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...
View articleThere will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an eno...
View articleWith so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...
View articleOnce signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...
View articleIf your business is ready to improve its customer experience in 2017, here are our suggestions on the methods to focus on. Read More...
View articleThanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...
View articleThis is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...
View articleWhat are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...
View articleTime is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...
View articleMarketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...
View articleWhat’s behind a successful data-driven marketing strategy? Read More...
View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View articlePaulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...
View articleEarlier this week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. Read More...
View articleOne of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on...
View articleMost of us probably think of Google as a business which has everything sorted when it comes to digital. Read More...
View articleThe 2016 US presidential election was one for the ages. Read More...
View articleNext Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...
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