Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered ...
View articleIs this hourly pricing model right for today's digital media agency? Read More...
View articleBudweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Read More...
View articleA pioneer in social media has passed on. But he leaves a social legacy. Read More...
View articleWhat does gamification mean for customer relationships? Read More...
View articleInternet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working close...
View articleThe 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Rea...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
View articleCheck here for data and analysis as commercials air throughout the game. Read More...
View articleYou've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...
View articleThe FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleEmail trends marketers should embrace for the year. Read More...
View articleAgencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...
View articleThe final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challen...
View articleThe concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually us...
View articleWith so much to take in and learn, let me hash down all the hoopla to what you really must know. Read More...
View articleGlobal Internet and technology giants will look at India with a special interest in 2013. Read More...
View articleCoca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...
View articleBrands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market adv...
View articleThere are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...
View article"If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance b...
View articleGillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...
View articleFive ways to market to Latino social shoppers. Read More...
View articleAgencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...
View article"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has ...
View articleThe network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Read More...
View article