Online Media Ready for Some Futbol
Media

Online Media Ready for Some Futbol

20y Pamela Parker

Online Media Ready for Some Futbol

Online and mobile media properties gear up for the World Cup, kicking off Friday. Read More...

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House to Talk Net Neutrality Today
Media

House to Talk Net Neutrality Today

20y Kate Kaye

House to Talk Net Neutrality Today

Well, the House is supposed to move on one of the many net-neutrality-related telecom bills today Read More...

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Web Video Comes to TiVo: Ad Opportunities
Media

Web Video Comes to TiVo: Ad Opportunities

20y Zachary Rodgers

Web Video Comes to TiVo: Ad Opportunities

I just spoke with TiVo's SVP of Programming, Tara Maitra, about the company's new TiVoCast broadband-to-TV offering and what sorts of ad opportunities...

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Family-Friendly In-Game Ads
Media

Family-Friendly In-Game Ads

20y Pamela Parker

Family-Friendly In-Game Ads

Can cutting-edge advertising and Christian values coexist? They do in a new deal between Left Behind Games, which creates PC games based on the popula...

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Mobile Marketing as a Means to Migrate Bodies
Media

Mobile Marketing as a Means to Migrate Bodies

20y Enid Burns

Mobile Marketing as a Means to Migrate Bodies

When you consider the untapped potential of mobile marketing, do you think about how you can use the medium to physically move people to a location in...

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Service Helps Local Advertisers Maneuver Online Marketing
Media

Service Helps Local Advertisers Maneuver Online Marketing

20y Kate Kaye

Service Helps Local Advertisers Maneuver Online Ma...

MerchantCircle offers free and paid Web sites, blogs and coupons to local businesses, and is in talks with Jingle Networks and newspaper sites to dist...

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New Research Product Tracks from Search to Sale
Media

New Research Product Tracks from Search to Sale

20y Enid Burns

New Research Product Tracks from Search to Sale

ComScore aims to quantify how many Web searches lead to offline sales. Read More...

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Execs & Accounts for June 7, 2006
Media

Execs & Accounts for June 7, 2006

20y Zachary Rodgers

Execs & Accounts for June 7, 2006

ValueClick names president, Pullen resigns; iCrossing poaches from Agency.com; Classifieds site LiveDeal.com names a head of marketing. Read More...

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OMD Scores Favored Access to MTV Multimedia Properties
Media

OMD Scores Favored Access to MTV Multimedia Properties

20y Kate Kaye

OMD Scores Favored Access to MTV Multimedia Proper...

The $300 million-plus deal marks a new level of upfront media integration, giving the global agency first dibs on MTV's myriad multimedia properties. ...

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180solutions, Hotbar to Merge
Media

180solutions, Hotbar to Merge

20y Kevin Newcomb

180solutions, Hotbar to Merge

The combined adware company will be rebranded as Zango. Read More...

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WSJ: Web Industry Gossip or Real Deals?
Media

WSJ: Web Industry Gossip or Real Deals?

20y Kate Kaye

WSJ: Web Industry Gossip or Real Deals?

The Wall Street Journal reported today that "NBC and YouTube are close to finalizing an agreement in which NBC will buy ads on YouTube while the site ...

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The Knot, WeddingChannel.com to Marry
Media

The Knot, WeddingChannel.com to Marry

20y Pamela Parker

The Knot, WeddingChannel.com to Marry

Reaching those brides- and grooms-to-be might be about to get more convenient (and possibly more expensive) Read More...

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Amazon's "Devil Wears Prada" Boutique
Media

Amazon's "Devil Wears Prada" Boutique

20y Rebecca Lieb

Amazon's "Devil Wears Prada" Boutique

Looking for the perfect accessory for sneaking your own bottle of designer water past the ticket taker at the movies? Amazon.com launched a "The Devil...

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Topix.net Sneaks Free Classifieds Onto Site
Media

Topix.net Sneaks Free Classifieds Onto Site

20y Kate Kaye

Topix.net Sneaks Free Classifieds Onto Site

The news aggregator plans to syndicate the listings to affiliate publishers and possibly develop related ad products in the future. Read More...

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OPA Study: Web Bolsters Offline Campaigns
Media

OPA Study: Web Bolsters Offline Campaigns

20y Enid Burns

OPA Study: Web Bolsters Offline Campaigns

People use the Web consecutively or simultaneously with other media, which can extend the reach of messages and campaigns running on other channels. R...

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Study: Top 4 Percent of Queries Matter Most
Media

Study: Top 4 Percent of Queries Matter Most

20y Kevin Newcomb

Study: Top 4 Percent of Queries Matter Most

New data from the WebSideStory Index shows that half of all searches are made with the top 4 percent of unique queries. Read More...

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Chrysler Loses Marketing Exec to Microsoft
Media

Chrysler Loses Marketing Exec to Microsoft

20y Kevin Newcomb

Chrysler Loses Marketing Exec to Microsoft

Jeff Bell was behind many of the automaker's forays into advergaming. Read More...

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Geffen Brings Feeds Into Its Marketing Plan
Media

Geffen Brings Feeds Into Its Marketing Plan

20y Kevin Newcomb

Geffen Brings Feeds Into Its Marketing Plan

The record label hopes the distribution method will help improve communication with its artists' fans. Read More...

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Merchant Movie Star
Media

Merchant Movie Star

20y Kate Kaye

Merchant Movie Star

If you caught my story last week about the official launch of local travel video producer and distributor TurnHere, you'll recall jeweler and sculptor...

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Our Video Conference Looks Like A Winner
Media

Our Video Conference Looks Like A Winner

20y Rebecca Lieb

Our Video Conference Looks Like A Winner

ClickZ's Online Video Advertising Forum takes place in New York next week on Friday, June 16th Read More...

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Questions for Brightcove CEO Jeremy Allaire
Media

Questions for Brightcove CEO Jeremy Allaire

20y Zachary Rodgers

Questions for Brightcove CEO Jeremy Allaire

As one uniquely steeped in Web video, Allaire shares his insights into the business issues around Internet TV. Read More...

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Online Newspaper Ads Spiked in Q1
Media

Online Newspaper Ads Spiked in Q1

20y Kate Kaye

Online Newspaper Ads Spiked in Q1

A Newspaper Association of America report found that newspaper Web ads rose 35 percent, fueled by a boost in real estate classifieds spending. Read Mo...

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Panasonic Tweaks Energizer in Bunny-Themed Campaign
Media

Panasonic Tweaks Energizer in Bunny-Themed Campaign

20y Enid Burns

Panasonic Tweaks Energizer in Bunny-Themed Campaig...

Panasonic advocates against bunny proliferation in a promotion for its Oxyride batteries. Read More...

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AOL Extends WNBA Agreement
Media

AOL Extends WNBA Agreement

20y Kevin Newcomb

AOL Extends WNBA Agreement

The women's basketball league will make its broadband home at AOL.com. Read More...

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Microsoft Adds Contextual Ads Alongside Desktop E-mail
Media

Microsoft Adds Contextual Ads Alongside Desktop E-mail

20y Kevin Newcomb

Microsoft Adds Contextual Ads Alongside Desktop E-...

Windows Live Mail Desktop has begun showing text ads and suggested searches targeted to the content of a user's e-mail. Read More...

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Execs & Accounts for June 5, 2006
Media

Execs & Accounts for June 5, 2006

20y Zachary Rodgers

Execs & Accounts for June 5, 2006

EyeWonder brings back founding CEO; iFilm hires Fisk to lead marketing; WebTrends lands Microsoft.com business. Read More...

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French Used "Email" Term All Along
Media

French Used "Email" Term All Along

20y Kate Kaye

French Used "Email" Term All Along

Does anybody remember when the French government decided to ban use of the word "e-mail," hoping to cleanse the language of English impurities? Well, ...

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