Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Social

Facebook image cheat sheet: maximum photo sizes for your branded page and a...

10y Christopher Ratcliff

Facebook image cheat sheet: maximum photo sizes fo...

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened t...

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17 useful search marketing stats from Merkle's Q2 2016 report
Paid Search

17 useful search marketing stats from Merkle's Q2 2016 report

10y Philippa Martinez

17 useful search marketing stats from Merkle's Q2 ...

This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...

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Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

10y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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How can you make your videos rank better on YouTube?
Search

How can you make your videos rank better on YouTube?

10y Graham Charlton

How can you make your videos rank better on YouTub...

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer...

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Can live sports streaming save Twitter?
Media

Can live sports streaming save Twitter?

10y Al Roberts

Can live sports streaming save Twitter?

Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...

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Reddit to get sponsored posts, with a few twists
Content

Reddit to get sponsored posts, with a few twists

10y Al Roberts

Reddit to get sponsored posts, with a few twists

Reddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and...

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Facebook vs Snapchat: which is the better channel for your brand?
Social

Facebook vs Snapchat: which is the better channel for your brand?

10y Tereza Litsa

Facebook vs Snapchat: which is the better channel ...

It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat i...

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Five simple user experience tweaks for better conversion
Ecommerce

Five simple user experience tweaks for better conversion

10y Amanda DiSilvestro

Five simple user experience tweaks for better conv...

Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are ...

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Five reasons why China is a role model for digital innovation
Asia

Five reasons why China is a role model for digital innovation

10y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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How do I verify my Twitter account?
Media

How do I verify my Twitter account?

10y Christopher Ratcliff

How do I verify my Twitter account?

Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification. Read More...

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How news consumption changed with social media
Media

How news consumption changed with social media

10y Tereza Litsa

How news consumption changed with social media

News consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the onli...

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Facebook unveils App Event Optimization
Acquisition

Facebook unveils App Event Optimization

10y Al Roberts

Facebook unveils App Event Optimization

Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...

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How brands like KFC use innovative O2O strategies in China
Asia

How brands like KFC use innovative O2O strategies in China

10y Elisa Harca

How brands like KFC use innovative O2O strategies ...

Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...

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Stats of the week: the seismic growth of Pokémon Go
Data insights

Stats of the week: the seismic growth of Pokémon Go

10y Tereza Litsa

Stats of the week: the seismic growth of Pokémon G...

It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about...

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100+ marketing leaders you should follow on Twitter
Social Media

100+ marketing leaders you should follow on Twitter

10y Mathew Sweezey

100+ marketing leaders you should follow on Twitte...

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...

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13 ways brands promote their presence on Snapchat
Social

13 ways brands promote their presence on Snapchat

10y Tereza Litsa

13 ways brands promote their presence on Snapchat

Snapchat may be trending, but it’s not always easy to build an audience, especially when you’ve just started. How do brands overcome this ...

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The FTC is going after influencer marketing disclosure violations
Acquisition

The FTC is going after influencer marketing disclosure violations

10y Al Roberts

The FTC is going after influencer marketing disclo...

Brands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...

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How Pinterest boosts its ecommerce potential
Ecommerce

How Pinterest boosts its ecommerce potential

10y Tereza Litsa

How Pinterest boosts its ecommerce potential

Pinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels.  It was originally known as the...

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How Moleskine is building a loyal customer base in China one experience at a time
Asia

How Moleskine is building a loyal customer base in China one experience at ...

10y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

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How brands are jumping on the Pokémon Go bandwagon: the good and the bad
Content

How brands are jumping on the Pokémon Go bandwagon: the good and the bad

10y Tereza Litsa

How brands are jumping on the Pokémon Go bandwagon...

Pokémon Go has gone big very quickly, and brands have been quick to jump on the opportunity.  Pokémon Go may not even have a worldwide release yet, as...

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Three things marketers can learn from Lokai on social media
Content

Three things marketers can learn from Lokai on social media

10y Bob Cargill

Three things marketers can learn from Lokai on soc...

If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that ...

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Four things to watch as Election 2016 ramps up
Acquisition

Four things to watch as Election 2016 ramps up

10y Al Roberts

Four things to watch as Election 2016 ramps up

The 2016 election that is set to pit Hillary Clinton and  Donald Trump against each other for the highest office in the land will probably see the mos...

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Five reasons why you should invest in social customer service
Community Management

Five reasons why you should invest in social customer service

10y Rebecca Sentance

Five reasons why you should invest in social custo...

If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your bran...

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Seven questions agencies should be asking prospective clients
Acquisition

Seven questions agencies should be asking prospective clients

10y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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Q&A: Teach For America's Stacey Jaffe on playing the paid social game
Acquisition

Q&A: Teach For America's Stacey Jaffe on playing the paid social game

10y Graham Charlton

Q&A: Teach For America's Stacey Jaffe on playi...

In August ClickZ Live celebrates its 18th annual event in San Francisco with a fantastic line-up of the world’s top speakers and a selection of brand ...

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Tinder's ads deliver engagement, but are they really effective?
Acquisition

Tinder's ads deliver engagement, but are they really effective?

10y Al Roberts

Tinder's ads deliver engagement, but are they real...

Traditionally, online dating services have generated revenue primarily or exclusively through subscription fees, but Tinder, one of the most popular d...

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How Fortune 500 brands use Instagram and what every brand can learn
Social

How Fortune 500 brands use Instagram and what every brand can learn

10y Tereza Litsa

How Fortune 500 brands use Instagram and what ever...

Many brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune 500 Instagram Repor...

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