UPDATE: The measurement firm debuts its entry in the crowded reach/frequency tool competition, in a bid to increase its appeal to agencies. Read More...
View articleMobile users are growing tired of providers' busy signals and are likely to switch to more customer-centric companies. Read More...
View articleThe news site partners with Tacoda Systems to give advertisers the ability to segment its audience based on behavioral and demographic data. Read More...
View articleUPDATE: In a blow to Web site operators' claims against adware makers, a federal judge says WhenU's pop-up ad-delivery method is perfectly legal. Read...
View articleAfter discovering a trademark conflict, Up2Speed.com drops its name; Universal McCann San Francisco adds a travel site to its media planning client ro...
View articleThe search and directory company's InfoSpace.com site will be devoted to the blurring area of yellow pages and local search. Read More...
View articleFrom time to time, a wag will appear who wants to share some inside marketing jokes with the rest of the world. Patrick Forsyth is just such a wag. Re...
View articleHP ranks the highest, according to this summer's Customer Respect Index (CRI), but one out of three companies still don't respond to Web site inquirie...
View articleBroadband sharing will spark the interest, and multimedia will close the deal on home networking adoption, with wireless overtaking wired by 2004. Rea...
View articleUPDATE: The Online Publishers Association's survey finds voters increasingly turning online for information, as political campaigns begin to grasp the...
View articleThe computer giant links its image with the open-source movement with ads that put a face on Linux. Read More...
View articleAT&T Wireless taps an interactive agency; former director of the Association for Interactive Marketing takes a new post; Builder Homesite signs a ...
View articleUPDATE: The automaker takes out prominent placements on MSN, Yahoo! and AOL in its official launch of a six-month campaign to tout the truck. Read Mor...
View articleLong the target of federal authorities, John Zuccarini is first person to face prosecution for violating the new Truth in Domain Names Act. Read More...
View articleCarmakers are now securing online media buys a year in advance, a buying model that resembles TV's upfront. Does this approach favor buyer over seller...
View articleUPDATE: The in-browser interstitial will include streaming video and audio when a user is going from one Web page to another. Read More...
View articleNew technology could fuel some appealing new ad units. Read More...
View articleThe online auction giant will take the technology goods, but FairMarket could still make hay with its cash and NASDAQ listing. Read More...
View articleDoubleClick prepares two office moves; Framfarb Denmark snatches up customers and staff from bankrupt consultancy Icon Medialab Denmark; boede&partner...
View articleYahoo!-Overture deal gets antitrust nod; ITA OKs Ad-ID; CoolSavings puts multi-brand coupons online. Read More...
View articleUPDATE: The $8 million deal for Miva will bring the search player further offerings for small businesses. Read More...
View articleA German court rules that the ISP and portal cannot switch from Overture to Google as a result of the Yahoo! acquisition. Read More...
View articleAlong with promo help from Domino's, the 'Stay True to Your School' campaign gives college football fans the chance to bid on team memorabilia. Read M...
View articleLearn how to craft an effective call to action -- now! Read More...
View articleFearful that inventory on auto sites will be gone before they get to it, car makers are now engaging in a form of online media buying resembling TV's ...
View articleCoremetrics launches an e-mail program and names four initial partners; The Phelps Group names Heather Cohen to media planning post; Squeaky Wheel Med...
View articleFEATURE: As legitimate online publishers struggle to get e-mail newsletters into clogged inboxes, RSS is fast emerging as the answer to the spam night...
View article