Locking yourself into price competition is a losing proposition. If you're providing value, your customers may even be willing to pay more. Read More...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
View articleMake acquisition e-mail work -- by asking list brokers the hard questions. Here’s that list. Read More...
View articleSignificant management shifts are followed by a change in the company's ad strategy. Read More...
View articleCalifornia lawmakers shoot down a tough anti-spam law supported by consumer rights groups in favor of one supported by Microsoft, AOL and Yahoo! Read ...
View articleDespite increases in CRM spending, customer service in the government sector could stand improvement. Read More...
View articleTarget one quarter of the online population: Europeans. First steps toward an overseas campaign. Read More...
View articleB2B that’s fun, flirty, fashionable -- and fiscally smart. Read More...
View articleSilverpop is an e-mail marketing firm that’s used to dealing with anti-spam blacklists, working with ISPs to get whitelisted access to theircustomers....
View articleBroadcast veteran Michael Davis scooped up by Draft Chicago; SpamCon Foundation founder Tom Geller steps down; Churchill Downs picks a vendor for its ...
View articleThe popularity of the federal do-not-call list could pave the way for an e-mail version, but e-mail marketers doubt it would work. Read More...
View articleResponding to FTC request, judge orders owners of Internet home business opportunities to halt bogus advertising claims. Read More...
View articleA member of the jury reflects on this year's Cyber Lion winners. Read More...
View articleA federal judge rules for the adware company in the case brought by U-Haul over WhenU's pop-up advertising software. Read More...
View articlePortability, flat screens, and slim profiles herald the new era of home computing. Read More...
View articleWhat's changing -- Google or the way you should optimize your Web site? Part one of a two-part series. Read More...
View articleIf you’re in IT, then you know about spam and you know you’ve got problems, but what can you do that will actually slow down the proliferation of spam...
View articleFTC's Web site draws 85 percent of the 10 million requests to list telephone numbers in a national telemarketing blocking registry. Read More...
View articleA Consumers Union study finds consumers unaware of search-marketing practices are surprised, and even feel deceived, when told how paid listings work....
View articleThe marketing technology company adds CSC Advanced Database Solutions in a bid to more closely link its e-mail, campaign management and analytics offe...
View articleJob losses in the high-tech sector declined again in June 2003, yet recent college graduates aren't hopeful about finding full-time employment. Read M...
View articleData from the Semiconductor Industry Association shows worldwide sales of semiconductors totaled $12.50 billion in May 2003; up 2 percent from April. ...
View articleThe company says paid search companies must license one of its patents. Read More...
View articleUPDATE: Intel loses the latest round in its protracted legal battle to sue adisgruntled employee for spamming the company. Read More...
View articleA three-stage checkup to assess a brand's online fitness. Read More
View articleMark's just a media guy. Why is he the one thinking all this stuff up? Read More...
View articleOnly one opportunity to make a great first impression. Subject and sender lines can dramatically improve open rate. Read More...
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