In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Read More...
View articleThese nine tips can help you revamp your brand's blog or start one from scratch. Read More...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View article"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in...
View articleIn his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...
View articleDuring his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articleIn his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...
View articleIn his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing co...
View articleBecause some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. ...
View articleLike many things in life, timing is essential to a successful nurture marketing program. Read More...
View articleIn part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...
View articleIn the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseba...
View articleThese three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...
View articleUse these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribu...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleDot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...
View articleCreating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? R...
View articleHow can automated personalization improve the placement of your content marketing and ultimately increase conversions? Read More...
View articleWith National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Read ...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleThe world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
View articleIn this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...
View articleThis list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...
View articleOnline wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...
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