For all the hype surrounding the growth of technology companies in recent years, the number one company on the Fortune 500 list remains an old-line ma...
View articleOnline retailers will take some lumps as small businesses spend their technology money at offline retailers and their online components, according to ...
View articleClickZ Forum members focused on the what-ifs of internet access through TV. TV/set-top boxes, anyone? The Internet Advertising group covered ad placem...
View articleIn his last article, Nick was rash enough to suggest that, "writing to sell on the web will have a style that is unique to this new environment," with...
View articleJupiter says that over half of advertisers use a separate online media agency. Would you hire one agency to take over all your television public relat...
View articleAlthough young consumers are familiar with the leading brands in the offline world, a survey by Forrester Research has found that brands have little c...
View articleClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleMost consumers in developed markets have access to a mind-numbing mix of media sources. Through the barrage of ads and attention demanding gimmicks, w...
View articleComputers are good at collecting data. Day in and day out, web sites collect information on users. As the web becomes more and more like Main Street, ...
View articleUnix servers will maintain their leadership position, but NT will be the key engine for growth within the worldwide server market, according to arepor...
View articleWhat does precision web marketing have to do with branding? No matter what useful and cool one-to-one features you put on your web site or within your...
View articleXML is a lot like Al Gore. You see it around a lot, you're not quite sure what it does, and on the surface, it's not all that darned interesting. Dan ...
View articleA lot of experts think the thrill is gone when it comes to banners. A recent Nielsen Media Research study said average banner ad click-through rates h...
View articleA great deal has been written recently about how the Internet is shifting the balance of power from the seller to the buyer. Easy access to informatio...
View articleThe travel industry will be one of the fastest growing sectors for online sales in Europe over the next few years, according to research by Datamonito...
View articleWithin the next six months, e-commerce software will be purchased by nearly half, or 46.7 percent, of US organizations, according to a study by Comput...
View articleSlow download times, the bane of an online shopper's existence, may be costing e-commerce merchants more than $4 billion in sales each year, according...
View articleSean ponders two simple questions: What do computers do best? What do people do best? Computers are good at automation and following instructions. Peo...
View articleWe've all seen the increased use of print, television and radio advertising for web sites. Web banners used to be a great way to drive traffic, and in...
View articleIt was a light week on both I-Advertising and Online Ads, which was okay because Richard Hoy's ClickZ Forum debuted. ClickZ Forum charter members wres...
View articlePolitical campaign managers will tell you that one endorsement from a member of the school board, the Kiwanis, or the Rotary is worth dozens of endors...
View articleDespite a rising consciousness about the importance of loyalty marketing, 70 percent of online retailers lack operational strategies for cultivating t...
View articleIn the last few months, headlines everywhere have announced the explosion in healthcare ad spending and e-commerce online. Bobbi Halfin reveals new ma...
View articleThe amount of commerce conducted over the World Wide Web will top $1 trillion by 2003, according to a report by International Data Corp. (IDC). Read M...
View articleOnline market researchers NFO said that almost 53 percent of e-consumers were willing to buy more online with some kind of rewards program and 47 perc...
View articleA couple of weeks ago Nick hit hard on the 'promise' of rich media. Now he tells you why he thinks people overestimate the power of rich media online ...
View articleAn upcoming interactive survey of online shoppers signals disappointing news for e-tailers: 40 percent of shoppers could not name an online retailer i...
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