Getting webinars right is the difference between adding revenue, and missing out. Promotional timing, engagement tools and post-event analysis all aff...
View resourceFirst party data is the most valuable information a brand or retailer can collect about their audience. Not only does it tell you who your customers a...
View resourceThe growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of av...
View resourceAs a business, you need content. It’s your lifeline to your target audience. It’s also one of the most effective tools to attract, engage, and retain ...
View resourceIf your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is ofte...
View resourceAs Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping a...
View resourceEver since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing busine...
View resourceMarketing a local business today is harder than ever for two primary reasons: trust and context. Consumers now trust information from other consumers ...
View resourceMarketers need to ensure they truly understand the underlying data behind automation and AI functions, which means data literacy is key for today̵...
View resourceClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to h...
View resourceThe global marketing landscape is constantly shifting and evolving. To keep up with all of these changes, marketers often find themselves wishing they...
View resourceDigital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audie...
View resourceThe growth in traffic to subscription box sites over the past three years has been phenomenal. But are marketers developing their growth strategies to...
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View resourceWith the average attention span of 8 seconds (and falling), it is more challenging than ever to make a genuine connection with advertising. Marketers ...
View resourceThe world’s technology giants are clamoring for vital market share, with ComScore projecting that “50% of all searches will be voice searches by...
View resourceYour landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...
View resourceWhat effect does an emoji have on subject line performance? Having studied millions of words, phrases and sentences, the Phrasee team have proven tha...
View resourceData is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View resourceIn the latest episode of The ClickZ Podcast, Tim Flagg is joined by with Never Stop Marketing CEO Jeremy Epstein, as they discuss what it’s like to wa...
View resourceCMOs are investing heavily in artificial intelligence (AI), with a quarter planning to spend as much as $100 million on AI technologies in 2017. Obvio...
View resourceOn May 25, 2018 the General Data Protection Regulation (GDPR) becomes legally binding. Organizations holding EU citizens’ personal data will face fine...
View resourceGAFA is an acronym commonly used for four of the tech giants in the US: Google, Apple, Facebook, and Amazon. In the battle to gain market share, acqui...
View resourceThese days, it’s impossible to go more than an hour in a business context without hearing the word ‘data’. While data quantity is booming at and expon...
View resourceOver the last 40 years, email marketing has evolved from a from a mass communication channel to one that can be targeted and personalized at scale. Wi...
View resourceIn this episode, we cover the phenomenal growth of 'marketing technology' and discuss how CMOs can build processes in their teams to allow them to exp...
View resourceMaking customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have one. ...
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