The two companies agreed to give each other some breathing room in a co-branding agreement, also ending the possibility of a September takeover. Read ...
View articleThe funding for England's Cambridge Positioning Systems comes as carriers, marketers and technology firms are linking arms to monetize location-based ...
View articleSeems the Email Curmudgeon has a soft spot, after all... for an email campaign that delivers real value. Whose? BabyCenter's. How? It's a matter of ti...
View articleSure, variety’s the spice of life, but email marketers face so much of it that it’s overwhelming. Here’s a campaign that delivered an offer in the mos...
View articleIAB/CASIE standards haven't been overhauled since enacted, but they could be shortly. Advertisers need the ability to address the creative standards o...
View articleHigh-speed Internet access, including ISDN, LAN, cable modems and DSL connections, jumped 148 percent among home Internet users in December 2000 as co...
View articleIs it better to outsource a search engine optimization (SEO) campaign or develop it in-house? Paul gives you the pros and cons. Read More...
View articleThe San Francisco firm bucked the trend of disappointing news from online incentive marketers with increasing revenue and an optimistic outlook for 20...
View articleiM Networks gives you the convenience of Internet radio on your stereo. Its huge opt-in base gives media buyers very targeted buys on ads that are int...
View articleThe underperforming Baltimore-based firm joins Zentropy Partners in the ranks of struggling interactive agencies absorbed by their ad group parents. R...
View articleLike many other Internet media companies, Disney erred with GO.com by investing in a presence without investing in research. It's time to prove the me...
View articleOnline business trade in Canada is expected to reach $272 billion in 2005, according to Forrester Research, accounting for 18 percent of all business-...
View articleE-mail marketing efforts are being seriously undermined by frequent consumer e-mail address changes, according to a survey by NFO WorldGroup, which fo...
View articleBookmarks are effective tools, both for Web visitors and marketers. Just a little extra effort can make bookmarks easier to find for readers, generate...
View articleAre you a "streamie"? If not, find out the advantages of being one, especially with the number of broadband homes expected to double in the next coupl...
View articleNick gives you a heads-up on Facemail, a plug-in that lets you add emoticon expressions to email communications and voice to a Web site. Will it work?...
View articleThey look like us, talk like us, sign up for email newsletters like us. They live among us but we can't see them. They are the email dead. What can an...
View articleDo you have a serious passion or investment in analog cameras but are afraid to make the jump to digital? Find out why (e)film is worth it. Read More...
View articleThere's a lot of help to choose from when it comes to affiliate program management. That's why Joel's back with more outsourcers from A to Z (well, to...
View articleThere might be cause for greater optimism about the future of online ad spending, according to a report by Myers Reports that forecasts a coming incre...
View articleHere's a quick quiz for you. It determines the level of support and commitment your agency puts behind interactive work and interactive employees. You...
View articleThere might be cause for greater optimism about the future of online advertising, according to a new report that says spending is on the rebound, desp...
View articleThe 20/80 rule is interpreted in different ways by different people in different industries. But chances are that 20 percent of your customers bring i...
View articleFew things are more important to your company's image than its name. It says a lot about your vision, brand, and place in the market. And it can have ...
View articleCustomer service surveys by ICR, Accenture, and CustomerAsset all agree that online retailers have made improvements with regard to their customer ser...
View articleGone are the days when online media buyers took the "throw it against the wall and see what sticks" approach. Today we use past performance, profiling...
View articleIf you think the problems of the dot-com worldare limited to Silicon Valley, think again. Yesterday it was the McDonough warehouse workers; today it m...
View articleLink popularity is the new kid in town, and a mighty popular one at that. But don't get swept up in the enthusiasm of the crowd. The kid's not without...
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