e2 aims to roll out a WAP version of its personalized e-mail marketing product -- potentially filling out not only its product line, but investor Aven...
View articleSlightly more than half of the largest companies in the UK have systems that allow for either B2B to B2C transactions online, according to a survey by...
View articleIt's virtually impossible to design a usable site without testing it on customers. But begin your research even before you get that far -- before you ...
View articleYou have your shopping list. You know exactly what you intend to buy. Suddenly you find yourself buying something else. That's also how ads work. They...
View articleAre you confused about search engine optimization fees and pricing? Paul's answer not only sheds some light on the question, but also shows us how we ...
View articleWith several bills in Congress and what they see as light regulation by the FTC, privacy organizations are calling for more action. Read More...
View articleIs your company looking to the future? If so, what is it focusing on? Keeping too close an eye on financial goals can make you lose sight of your user...
View articleOn the road to work one day, Peter had a big idea: Why not start a Web site dedicated to creativity? Good way to get rich and famous, right? Here are ...
View articleWe've all heard about the importance of a compelling subject heading. But what about the tail end of a B2B email marketing message? Can it wag the dog...
View articleJust as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleJust because your competition is big and rich doesn't mean it has the right to win. If you understand that you're headed for a brawl and make the nece...
View articleOne of the major players in wireless ad technology is working to gain industry approval for its standards for advertising creative on mobile devices. ...
View articleDana predicts the law will continue to let spam clog the Internet's arteries until a user suffers a heart attack. How are you keeping your inbox spam-...
View articleThe automotive industry is far behind other industries in terms of e-business progress and must overcome significant cultural, technological, and secu...
View articleBanners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and th...
View articleIn a marriage of technologies, HotSocket and MatchLogic try to improve customer acquisition tactics. Read More...
View articleSurfing the Web can cripple your incoming calls if you don't have a second phone line for your computer. Online messaging services offer a Web-based s...
View articleThe online ad firm, a unit of Grey, cut 30 percent of its staff -- its second recent round of layoffs in response to the sluggish ad spending market. ...
View articleOnline advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...
View articleReaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...
View articleAd targeting is in a rut, even on the Internet. Here's a new way to buy media based on grouping people by behavioral modes. Use profiling technology o...
View articleHow many emails can you really read in a day? How about if you make it an unexpected, even anticipated, pleasure for a revolutionary change? Read More...
View articleRound One was 1,000 jobs. Round Two was 800. Round Three canned another 550 jobs. Will the Internet consultant have a Round Four? Read More...
View articleWith eMarketer estimating the spending on e-mail marketing at $4.6 billion by 2003, Jupiter sees a golden opportunity for mail providers such as ISPs ...
View articleHow can standards improve an advanced search and your search results presentation? Gerry offers more fundamental advice. Read More...
View articleAs companies begin to see Internet advertising and promotions as part of the bigger marketing picture, traditional US companies will spend $63 billion...
View articleYou don't need a big budget to market effectively with email. Take Brownfields.com. This one-man operation launched a creative campaign with a strong ...
View articleThe workplace will remain the best place to reach Internet users with a broadband connection, according to a report by Jupiter Research that predicts ...
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