Know what a "gray promise" is? One that can't be kept, like the 30-day refund that can't be given because an item is used or damaged. Enter BrokenProm...
View articleAmid the roar of the engines and the excitement of the race at this year'sNASCAR Daytona 500, somenew entrants vied for viewers' attention dot-com com...
View articleThe State of Michigan is preparing to file suit against onlineadvertising leader DoubleClick, which is also thesubject of informal inquiries by the Ne...
View articleDoes the term "SIG" draw blank stares in the online advertising world? Not if Bill McCloskey can help it. Read all about the fledgling rich media org ...
View articleWireless devices and Internet appliances are high on the hype meter. Justifiably so, as consumers will surely benefit from being able to order flowers...
View articleOnline advertising leader DoubleClick is the subject of aninformal inquiry by the New YorkState Attorney General's office, in addition to the Federal ...
View articleFinally, ad agency managers have woken up to the realization "We've gotta be doing interactive!" This should be great news. Except that for many of th...
View articleDocuments filed with the Securities andExchange Commission this week reveal that online advertising giant DoubleClick is cooperating with a Federal Tr...
View articleWhat's the first, easiest piece of advice you can give an e-commerce start-up? Start an email newsletter, right? Best way to get top-of-mind awareness...
View articleThe expected $8.3 billion e-commerce market in Latin America is not without many barriers to success, according to research by Jupiter Communications....
View articleThanks to a push from free ISPs and low-cost access providers, the number of US households with Internet access will nearly double to 90 million by th...
View articleThe absence of widespread US-style unmetered access is dramatically slowing the growth of the UK Internet economy, according to a survey by Durlacher....
View articleAdRelevance, Media Metrix' advertising measurementcompany, on Wednesday said it's starting to gather information and performanalysis on the burgeoning...
View articleWeb marketers have a love/hate relationship with search engines. Those with high rankings and lots of traffic just love 'em. But for most sites, the c...
View articleOnline direct marketing and analysis firm Cogit.com on Tuesday called in a directmarketer of its own, hiring ExpertCommunication to become its marketi...
View articleLeading advertising firm DoubleClick, recently underincreasing pressure from privacy advocates, on Monday tried to turn thingsaround in the privacy co...
View articleNick has another cunning plan. A whole new breed of email management program: emailYouNeed.com. Sign up for this service, and it will list and manage ...
View articleThe number of online travelers has grown 190 percent from 29 million in 1996 to 85 million in 1999, according to a report by the Travel Industry Assoc...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleIn an environment in which dot-com is becoming synonymous withflash-in-the-pan companies running sometimes-offensive televisionadvertising, Internet s...
View articleGoing international with your brand can be like starting from scratch. Successful national brands establish their image over time, an image that relat...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleThink back to the first time you bought something on an auction site and remember how it felt. It was pretty fun, wasn't it? Now businesses are gettin...
View articleTime Warner's Entertaindom.com, arecently-launched entertainment site, on Monday expanded its relationshipwith ad services firm L90, which includesa y...
View articleTogglethis, a company that allowsfor the e-mail delivery of animated, interactive content and advertisementsto users' desktops, on Monday released the...
View articleFew businesspeople would deny the importance of prospect screening, but the issue gets divisive when we start looking at where that responsibility res...
View articleSpam aside, it's getting harder and harder to wade through your inbox and find some nugget of value in the stuff to which you've actually subscribed. ...
View articleA report by Forrester Research describes a B2B e-commerce sector with eMarketplaces, eBusiness Networks, and a market worth $2.7 trillion. Read More...
View article