IFILM and Filmtrust have formed a strategic collaboration to bring enhanced business-to-business online tools to the entertainment industry. Read More...
View articleA longitudinal (and entirely unscientific) study of fussy shoppers (i.e., Trude and her friends) demonstrates that sites' "helpful shopping suggestion...
View articleThe deal with a major offline research firm could boost NetZero's efforts at further monetizing its user base. Read More...
View articleMarketing counts -- bigtime. And you can see it in the success stories of those companies that do it right and notice its absence in those that don't....
View articleNothing can beat the voluminous garbage that passes for creative briefs in agencies and in-house departments the world over. Here's Peter's take on wh...
View articleMid-sized companies are rapidly turning to new online channels for purchasing and will continue to intensify their e-procurement activity over the nex...
View articleIn this wired world, you don't have to be a somebody yourself to win the ear of someone with influence. But who are these people, and where do you fin...
View articleIf you're in PR and you think you're in the "contacting editors" business (a.k.a. getting ink), then you're doomed. The future of PR lies in the "vira...
View articleConsumers are willing to participate in online promotional programs even it means giving up some personal information, according to a survey by PROMO ...
View articleIs being content-driven and informative back in style? Perhaps the marketing profession should begin to consider what we've finally realized for our w...
View articleSearch engine keywords are now getting one percent CTR. In a world of ever-decreasing response rates, does this level of performance justify the rates...
View articleYou've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...
View articleConsumers are willing to give up some personal information to participate in a promotion, a new study finds. Read More...
View articleDoctors have no problem using the Internet, they're just waiting for the Internet industry to show them how it will help provide value and better care...
View articleWe know a lot about our customers. Yet it's still hard to predict how they'll act or what they'll want. In the next few articles, Chris will be taking...
View articleSupporting your third-party sales team -- the folks who work at your contracted rep firm or ad network -- is critical to outstanding revenue returns. ...
View articleThe Watertown, Mass., company, which manages online marketing campaigns, struggles to survive, despite early backing from CMGI, Intel and Microsoft. R...
View articleConsumers seem to expect more from online businesses during the holidays. Shoppers blow a gasket if a web site slows down during peak traffic. But doe...
View articleYou're a small-site owner with ad inventory to sell. But you don't have much money or time. Is using an ad network your only choice? No. Here's a do-i...
View articleIt's been a tough couple of months for big web service firms, but following some hiring guidelines can help you avoid being affected by the troubles. ...
View articleThe sports content publisher moves to outsource its ad sales operation. Read More...
View articleLess than one-third of Fortune 500 businesses order strategic goods from online suppliers, according to a study by Hurwitz Group, which also found tha...
View articleIf you publish an email newsletter, you know the conventional wisdom about delivery: Once a week is the maximum an audience can handle. But sometimes ...
View articleMany agency media planners face the problem of underdelivery. Publishers overpromise on volumes, traffic stats aren't valid predictors, and it's not a...
View articleThe PC's dominance as the instrument of choice for accessing the Internet and online services is being challenged by alternative online appliances, ac...
View articleEven though the Internet businesses promised lower-cost sales than through conventional means, the brick-and- mortars are increasingly discovering tha...
View articleTo successfully manage an Internet product, you must constantly monitor its vital signs (a.k.a. metrics). A few straightforward tips can ease integrat...
View articleWith the recent shakeout, more techies are looking for jobs. And some know that gaining technical certification can help. Build loyalty (and revenue) ...
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