Is this popular newsletter abandoning permission marketing principles by using an opt-out approach to launch a new series of newsletters? The opt-in v...
View articleThe firm continues online ad firms' efforts to boost their direct marketing capabilities. Read More...
View articleThe recent launch of Whack-a-Flack, a marcom PR play, generated fantastic response for e-tractions. The Whack-a-Flack game invites journalists to thro...
View articleA company that had hoped to provide branded Internet access on non-computer appliances cuts staff and shifts gears. Read More...
View articleNow here's an email campaign worth writing home about. What started off as a personal vacation turned into an email-documented journey and a way of li...
View articleAd business for sale; management changes to reflect new strategic focus. Read More...
View articleOne of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. We all know th...
View articleAs wireless technology hype builds in the United States, it instills every dot-com company with the conviction that it must include wireless commerce ...
View articleThe online advertising company's new president may have some tough work ahead -- breaking bad news to employees. Read More...
View articleSome of you may not consider customer service as part of marketing. Blake argues that customer service is the cornerstone of a company's "for the user...
View articleEverything's ready. The financing's long been in place. The technology, supplier relationships, and distribution channels are set up. The media strate...
View articleWant to build up a base of potential customers who know who you are and what value your products or services can provide them? Then start your own ema...
View articleA British ad industry group is banking that its "admark" boosts consumer confidence in online marketing. Read More...
View articleAs more and more web sites join the web -- currently about 300,000 home pages are added each week -- and more and more people go online to shop for se...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View articleIt's been a long time coming, but streaming media is finally hitting its stride. More and more reports say "streamies," those who access streaming med...
View articleBlacks online are more likely to use the Internet for major life issues - entertainment, study finds. Read More...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleWhat does the Internet sound like? No, we're not talking about MP3 or the like. What does the voice of Internet writing sound like? For one, it tends ...
View articleTwo lessons from everyday living work well in the media planning world: "Plan ahead" and "Make a budget, then stick to it." It's smart in the offline ...
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleWhat's the answer to securing long-term permission? One word: trust. This year billions of dollars are being spent on solutions to help customers and ...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleInternet domain names, it's difficult to have a Web site without one, and there's very few good ones still out there for a low price. So where are the...
View articleThe new economy has given us an incredible diversity of marketing models. We've got viral marketing, B2C marketing, affinity marketing, partner market...
View articleOnce upon a time, Dana wanted to be a political reporter. He thought that would mean he would be covering history. Instead, he got caught up in techno...
View articleThe bigger and more diversified Amazon.com gets, the more Richard's convinced that finding a niche and staying in it is the way to go. Especially if y...
View articleAndy likes "Sex and the City." He's got the DVD and the book, and he watches the TV show. What's the point for publishers? If you've got great content...
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