Andy likes "Sex and the City." He's got the DVD and the book, and he watches the TV show. What's the point for publishers? If you've got great content...
View articleThe online marketing and design firm continues a trend of i-shopconsolidation and reorganization. Read More...
View articleBarry wants to talk elementary marketing. Why? Because it's amazing that even the most basic rules of marketing are sometimes broken by savvy B2B Inte...
View articleIt's preposterous. You studied hard, listened carefully, put in the hours, and achieved a considerable level of success. So why do you have to put up ...
View articleWorldwide revenue in the Internet security software market will jump from less than $4 billion in 1999 to more than $11 billion in 2004, according to ...
View articleAmericans love their TV, and they increasingly love their Internet access, so a marriage of the two seems like a sure thing, right? Well, not exactly....
View articleQuality content is a lot more expensive to create than most people realize. Maintaining a quality web site is also more expensive than many think. Red...
View articleTrying to decide whether or not to expand your email marketing programs to Europe? While it's no secret that Europe represents a large audience for ma...
View articleMore Americans than ever have Internet access and own computers, according to a report by the Department of Commerce, which suggests the digital divid...
View articleConsumers in the market for broadband Internet access have sat by and watched as cable and DSL efforts have been slowly but surely rolled out, have he...
View articleThe yellow pages site will be made available to Palm VII users and include old Bell Atlantic advertisers. Read More...
View articleMobile portals and wireless ASPs will find it difficult to dominate the mobile Internet services market in the same way that their fixed-line brethren...
View articleAs the web finally starts to achieve mainstream status, it may be that the ordinariness of it all is starting to negatively affect e-businesses. The p...
View articleLooking for an effective, low-cost way to reach potential clients? Those who provide a personal or professional service or sell informational products...
View articleLast year, you started your affiliate program and experienced success. Lately, the pace of your network's growth has slowed from a sprint to a leisure...
View articleWhat's the defining moment in a company's history? The day it gets its first round of funding? Its first million-dollar quarter? Sure, these are impor...
View articleOnline marketing budgets are up, as some of the biggest names in retailing set to do battle for the 55 million consumers who will use the Internet to ...
View articleA DoubleClick eager to boost its e-mail offerings inked a sizable investment and deal with Return Path. Read More...
View articlePublic relations tends to breed confusion because it operates in both the stratospheric levels of corporate positioning and strategic marketing, and i...
View articleYeah, you thought there were weeks to go yet. But you missed it. The votes have been counted, and the election of 2000 has ended. And now there are fi...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleEmail sponsorship opportunities have increased dramatically over the last year - and new ones are arising every day. Publishers like them for the stea...
View articleWounded by a hostile market, the cost-per-click network moves into the campaign optimization business -- while raising some questions about objectivit...
View articlePC-based consumer Internet usage in Western Europe is expected to nearly double, from 24 million households in 1999 to 45 million households by the en...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleFreeshop.com adopts new identity in an unfriendly market environment. Read More...
View articleThe rich media ad technology company hopes to expand sales efforts and spread its ad format to new media. Read More...
View articlePhilip's got a ground report on the happenings at PLANET2000, the i2 user conference that he attended last week in San Diego. The conference's focus: ...
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