You've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...
View articleEvery so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...
View articleFacing a stock market that has bailed on many marketing sites, MyPoints restructures to survive. Read More...
View articleWhen you're developing an affiliate program, you've got a lot of choices to make. Will the affiliate manager be an in-house employee of the company, o...
View articleFord's Firestone ad top on Web; Avenue A, Spark roll out planning products; Universal Home Video taps Promotions.com Read More...
View articleMention "E-CRM" to any marketing person, and he or she is an expert on what it means. It means help desks and call centers and friendly smiles. It mea...
View articleDenying that market conditions prompted the move, TMP Worldwide ends In2's days as an independent unit. Read More...
View articleThe industry breathed a sigh of relief as the ad giant turned a profit, despite a harsh quarter for online advertising. Read More...
View articleKnowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View article"When it says 'click the right mouse button,' do they mean MY right or theirs?" "Where's the ctrl-alt-delete key?" "Can you help me find my document? ...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleOnline financial services customers are initially motivated by price sensitivity, but that influence declines as online customers realize the benefits...
View articleTom recently received an email from someone planning a campaign to coincide with a client's web site relaunch. She asked, "What do I do if the web sit...
View articleYou've no doubt heard about the Pizza Hut rocket. Talk about a brand blast! Marketers are always looking for new ways to give a brand a big liftoff. B...
View articleMistakes happen. No surprise there. But when they happen to your client in the form of underdeliveries during a crucial make-or-break time period, the...
View articleIn a deal that continues the online advertising industry's shifting focus to direct marketing products, the Alley-based e-mail marketer will handle OR...
View articleLack of surprises in bellwether quarterly report brings calm to frenzied sector. Read More...
View articleBill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...
View articleDo you have more time on your hands than money in the bank? More creativity to spend than cash? Then this column's for you. In it, Marcia will be addr...
View articleIf you didn't know better, you'd swear some companies put up web sites with the express purpose of putting people to sleep. The relentless buzzwords a...
View articleA new player in the increasingly controversial offline-online ad convergence market took the wraps off a peripheral-free product with a high-profile m...
View articlePerformance data. We all know it's vitally important. In this era of hyperaccountability and an ever-growing enthusiasm for efficiency, being able to ...
View articlePR's got a problem. A big one. The explosion of the Internet has irrevocably changed the media landscape, but few PR people seem to realize it. Too ma...
View articlePromotions can be a wonderful tool. They can encourage the trial usage of new products, increase short-term sales figures, and drive much-needed traff...
View articleYou think personalization is a sure-fire way to increase profits? It might be. After all, it costs less to keep a customer than to attract one in the ...
View articleWe're inundated with information about dot-coms becoming not-coms, about the emergence of an abundance of venture capital firms, and, lately, about Na...
View articleChris recently took part in a conversation about the Constitution, and this led him to think about how important it is for companies to shape a sound ...
View articleThe spots are aimed at responding to Monster.com's "When I Grow Up" ads. Read More...
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