24/7 Media appears to be preparing to raise some cash. Read More...
View articleiWon.com launches TV promo; LifeMinders, XMarkstheSpot sign new advertisers. Read More...
View articleThis article courtesy of ChannelSeven.com. “It’s beyond banner, it’s rich media, it’s content sponsorships” Adam Hand...
View articleThe Supreme Court decision to pass on the Microsoft antitrust case had many in the media acting like groupies at an 'NSYNC concert. The "spin" went li...
View articleDespite reports that smaller ISPs are using high-speed access to steal some market share from the big names, Cahners In-Stat found that national ISPs ...
View articleMartin lives Down Under, upside down, and in the center of the world's biggest-ever branding exercise. It's called Sydney 2000. Being so close to a wo...
View articleBack in the '80s, experts claimed we were bombarded with 5,000 messages per day. Today, this figure has increased to 40,000 messages per day. Whatever...
View articleImagine you're a relatively new e-business. You've got confidence in your business model, but there are major players out there. Where do you focus yo...
View articleIn a break from the trend of weak online marketing revenues, the company says it will report sales doubled from last quarter's. Read More...
View articleSome of the simplest rules for living in general apply to life in e-biz. The irony is that the simplest rules can be the hardest to apply. Take "To th...
View articleDeveloping and designing an effective web site is challenging. And there are a number of web design firms in the marketplace that can assist companies...
View articleAdam wrote about pay-per-performance (PPP) online advertising last week and got a lot of flack from publishers and traditional advertisers disapprovin...
View articleProfiles and surfing habits from the free ISP's users will be used in a new research offering, but questions lurk as to the data's applicability. Read...
View articleAt the end of first quarter 2000, confidence in the new economy suddenly waned. Valuations plummeted, budgets dried up, and VCs started demanding prof...
View articleThe on- and offline marketing powerhouse closed the doors of its e-mail subsidiary in an effort to speed up profitability. Read More...
View articleService-agency selection is always a challenge for new companies. Often the selection process may come down to something as simple as agency size. For...
View articleThere is a publicity medium that rivals network TV in its reach and dwarfs print media in its circulation and intimacy. The medium targets its markets...
View articleEudora hits one million; Rock the Vote to use Superstitials Read More...
View articleA new startup that makes software to track user histories and improve marketing attracts $45 million in funding. Read More...
View articleIntel's sales to Europe fell, the company warned it wouldn't make its number, and the "big cap" and "can't miss" technology outfits all fell out of be...
View articleA year ago it seemed the e-builders outfits like Razorfish, iXL, and U.S. Interactive that combined the disciplines of marketing, strategy, and techno...
View articleSimilar to DoubleClick Boomerang, Engage's Echo product will work with its network-wide database. Read More...
View articleEver heard of a :CueCat? It's a plastic cat you can attach to your computer that's supposed to swipe ad bar codes in print magazines bringing you to r...
View articleFascinating things are happening in the B2B realm. Obviously, the growing momentum behind Net markets and exchanges is at the top of the list. But ano...
View articleOne thing that's sure to make an email message stand out aside from razor-sharp targeting, customized content, and personalization is groundbreaking, ...
View articleThe ad company hopes to expand into media planning analysis and metrics. Read More...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleIn an effort to bolster the brand, the ad agency will take a portion of its fees in the online currency. Read More...
View article