What would you do if you had a database of thousands of email addresses, but no explicit permission to contact the people behind the addresses? If you...
View articleBusinesses will spend more than $13 billion to promote their Web businesses in the year 2000, according to a report by ActivMedia Research, that found...
View articleWhile many of the "me-too" e-tailers of the web boom are going under, the truly innovative ideas are also under threat. And we're not talking about Am...
View articleIf you're wondering why you should care about providing a learning experience for your site visitors, here's why: People increasingly feel that they c...
View articleUK consumers' lack of confidence in the strength of Internet security is hindering the expansion of online shopping, according to research commissione...
View articleA group of big-name investors sinks $57 million into online ad firmAdvertising.com. Read More...
View articleA survey by PricewaterhouseCoopers has found that few shoppers actually return items purchased from online sites, and those that do are not so dissati...
View articleLast week Yahoo! got some negative publicity over its online auction site in France offering Nazi paraphernalia for sale, which is against French law....
View articleDot-com compensation used to mean lower pay with the promise of a payoff in stock options. But with a shortage of high-tech and business professionals...
View articleIf you've read Sean's columns before, you know he's a big booster of the wireless web. A new way of communicating with people any time, anywhere. And ...
View articleMost Internet users are better off paying for an ISP than using a free one, according to report by IDC, but the Strategis Group predicts the free ISP ...
View articleBeyond the banner has never been exclusive to rich media and interstitials, and yet we often forget that there are other options. Advertisers simply a...
View articleHave you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...
View articleThere are similarities and differences between direct mail and email marketing. Maybe not so much in methodology, but certainly when it comes to test ...
View articleJim has a few thoughts about the well-known phenomenon Napster. Everyone and his or her next-door-neighbor's best- friend's veterinarian's hairdresser...
View articleJeffrey's last article focused on qualitative one-on-one testing to guide web development, and he's a strong proponent of this methodology. But many r...
View articleAvenue A's recent strategic alliance bears fruit. Read More...
View articleThe power of profiles is that they enable personalization - the ability of a site to change what a user sees based on previous information about the i...
View articleEarthLink unveils an element of its strategy, in its battle with AOL. Read More...
View articleThe dot-coms are dead men walking. Everybody knows, but can anyone really claim they're surprised? We've all seen the hundreds of companies with busin...
View articleHow does your client know that all that money he or she is blowing out the media chute actually has some sort of positive effect on his or her busines...
View articleInternet content gets no respect. "Stale equals fail" has been the mantra of web publishing. We could all do a better job at regularly updating our we...
View articleThe FTC's recommendations to Congress regarding online profiling areprovoking a mixed reaction. Read More...
View articleDid you ever hear the expression "Knowledge is power"? What does this imply for your use of the customer knowledge you gather to make them into better...
View articleMost marketing professionals still believe that true branding is based on the logo. But branding is much more than developing a familiar consumer imag...
View articleThe classified advertising portal and the business content site joinforces. Read More...
View articleA viral marketing campaign can be used to acquire new customers, but often the underlying goal is simply to learn more about how viral marketing works...
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