Convenience. That's what the Internet is all about, especially email. We can get stock quotes, time-sensitive e-newsletters, updates, business alerts ...
View articleSometimes it isn't the banner ads that make the difference. Read More...
View articleEngage, CMGI's flagship advertising property, movedinto Canada on Friday, acquiring the Virtual Billboard Networkadvertising network for approximately...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleCollaboration between media and creative is vital to the success of any online campaign. Regardless of whether you work at an agency or directly for a...
View articleHere's the latest scoop from MediaMetrix AdRelevance division: banner ads areeffective in driving traffic to companies' Web sites. Read More...
View articleHit the books and learn a lesson from this university! It's an email marketing attack that repeatedly attracts alumni to its website while saving buck...
View articleToss the 2,331 business cards you just accumulated at your last cocktail party. Cursory acquaitances could soon change, especially if everyone had the...
View articleUsers have complained about relevancy for years to no avail. If anything, major search engines have concentrated on lucrative e-commerce portal deals ...
View articleEyestorm, an online retailer oflimited edition prints and other art, on Wednesday kicked off a $5.9million campaign that shows work by well-known arti...
View articleCyber Dialogue predicts that by 2005, 88.5 million adults will use the Internet to find health information, shop for health products, and communicate ...
View articleInteractive TV company ACTV, and its Digital ADCO subsidiary, have joined forces with OpenTV and Motorola Broadband toglobally deploy its targeted int...
View articleIDC says that soon the US will no longer be the world leader in all things Internet, as regions like Western Europe and Asia/Pacific will be taking ov...
View articleNike Inc., one of thetraditional companies that's been the most innovative in marketing online,on Tuesday tapped Critical Massto help it personalize a...
View articleAll the hoopla over Larry Ellison's race with Bill Gates for "world's richest man" obscured an important point: Conventional wisdom regarding how comp...
View articleOver the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...
View articleInternet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...
View articleThe wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those ...
View articleWhat's WITH a guy who spends 300 clams on a freakin' BLENDER!?!?! Anxious to replace a blown-out blender, Andy went to the Vita-Mix site, where he was...
View articleThere's a saying in medicine, "First, do no harm." Maybe marketers should subscribe to this same philosophy. In the frenzied pace of securing so-calle...
View articleThe Internet is transforming customer buying behavior, with major consequences for how the new breed of consumer develops familiarity with, and ultima...
View articleLast year design firms had to turn away holiday redesign work because marketers waited too long to seek it. Take a lesson from the last millennium and...
View articleOffline and online agencies must work closely together to pull off integrated advertising campaigns. While some agencies perform both online and offli...
View articleConsumer packaged goods makers have long been hotly sought after by theonline advertising industry, simply because of the major dollars theycommand, a...
View articleTom revisits the idea of tracking non-click conversions after AdKnowledge releases results of its "Online Advertising Report: First Quarter 2000." It ...
View articleInternet governance is being developed through treaties. Yet, while government-to-government agreements are designed to set norms and coordinate the e...
View articleThe wireless advertising industry's dueling standards groups -- the Internet Advertising Bureau's Wireless AdCouncil and the Wireless AdvertisingIndus...
View articleDeciding which language to use to communicate online is usually easy. But as the Internet truly becomes a global network, language decisions are becom...
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