Unicast, DoubleClick, and Agency.com have joined forces for a British Airways campaign -- thefirst to bring Unicast's Superstitial format to the Unite...
View articleMany organizations are reasonably sophisticated in key aspects of the day-to-day management of their web sites -- things like order taking, customer s...
View articleOnline retailers that succeed in building customer loyalty can be more profitable than online competitors that focus only on transactional metrics suc...
View articleBill does rich media spring cleaning, digging out and dusting off all sorts of rich media bits and pieces. He tells us about Shout Interactive's new t...
View articleSean went to a workshop last week, and his life collided with a big trend line. The way women think and behave is impacting business, causing a market...
View articleInternet growth rates in the US are slowing as the market begins to approach saturation, but other parts of the world are just getting started. But if...
View articleOnline retail sales in Europe will grow 98 percent annually over the next five years, soaring from 2.9 billion euros in 1999 to 175 billion euros in 2...
View articleThe question used to be: At what modem speed will Internet users connect their PC to the Internet? Now the question is: Will Internet users use a PC a...
View articleNokia, AdForce, SF Interactive, and fusionOne on Monday teamed toexperiment with innovative ways of targeting advertising to users offusionOne's tools...
View articleThe majority of global corporations are investing far more on e-business than they were a year ago, but they are not addressing their most pressing e-...
View articleWhat do advertising buyers really care about? While every company has distinct and individual marketing goals, there are a few major categories that m...
View articleThe momentum behind wireless ad serving picked up, as AdForce on Monday unveiled what it'scalling AdForce Anywhere, a technology that allows the servi...
View articleParents are looking to the Internet as a tool to become more involved in their children's education, according to a study by Learning Pays.com and Yan...
View articleNo one can escape the carpet-bombing of dot-com broadcast advertising. Start-up companies are investing heavily in print, TV and radio because they th...
View articleNo matter how far you feel behind the e-business curve, a strategic business plan is critical for successfully guiding your business's online efforts....
View articlePromotions.com and Entertainment Weekly on Friday joinedforces to get the word out about the magazine's "Ticket to the Stars"Internet promotion. Read ...
View articleFT.com, the Web presence of venerableBritish newspaper the Financial Times , on Friday kicked off a $35 millionnational campaign aimed at extending it...
View articleBill just got back from Sydney, where he spoke at Adforum 2000, Australia's yearly Internet conference. Rich media is becoming a movement Down Under, ...
View articleI-Traffic, the interactive marketing division of Agency.com, on Thursday said it had landed $5 million in new accounts in the last three months. Read ...
View articleReal-world brands versus online-only brands: Which do you think consumers generally have more trust in? One of the problems the Internet world faces t...
View articleThe US continues to lead the world in Internet users, according to studies by Angus Reid Group and The Strategis Group. But if the Web is truly to bec...
View articleIn another example of traditional media companies using their prodigiousadvertising inventory to get traction in the Internet business, NBC on Wednesd...
View articleMuch has been made of the relationship between the Internet and television viewers, but what about fans of the big screen? According to Cyber Dialogue...
View articleSetting up an Internet web site used to be like setting up a hot dog stand in the desert: The problem was to find customers. The business environment ...
View articleMainstream entertainment with content specifically designed for the Internet will proliferate substantially in the next year, according to Gemini Cons...
View articleCentral Media Incorporated (CMI), a business-to-business firm serving thebroadcast, advertising and production industries, on Tuesday tapped DDB Seatt...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleAdforum.com, a portal for theadvertising industry, this week launched AdFolio, an online library of 3,800creative executions. Read More...
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