Advertising-supported software provider Aureate Media, a CMGI@Venturesportfolio company, on Monday changed its name to Radiate, a move aimed at raisin...
View articleHave you ever faxed an advertising insertion order or received one in anovernight delivery? If so, it's no surprise. Even though Internet advertising ...
View articleCareerMosaic on Fridayunveiled its plans for its first nationwide television campaign, part of ayear-long multi-media effort aimed at driving traffic ...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleBrand-name industrial giants like Honeywell, United Technologies, and DuPont have announced joint ventures to create business-to-business digital mark...
View articleThese are the best of times and the worst of times. It's a time of wealth and a time of danger. It's a time for trial and a time for error. This is es...
View articleNBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleProdigy Communications Corp.,one of the earliest Internet service providers, this week signed a deal for Phase2Media to be its exclusive adsales repre...
View articleE-mail direct marketer BigfootInteractive rounded up $20 million in its first round of outsidefinancing, from its parent company and outside investors...
View articleWith Y2K a memory and Windows 2000 finally here, PC sales should have a good year, according to International Data Corp. Read More...
View articleCompanies spend a lot of time, energy and money trying to get inside their customers' heads. It starts with a simple question, evolves into a complex ...
View articleCommerceKey.com, an e-business andtechnology company, tapped Grindstone Advertising as its creative agency ofrecord and Earthquake Media asits media a...
View articleInteractive sales reps deal exclusively with the interactive media planners and buyers who allocate the interactive budget. These folks never think ab...
View articleMike tells you what happens when he sits with new clients to begin establishing goals and developing strategies to help them move their business onto ...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articleThe giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agenciesof r...
View articleRemember your first miniature bag of M&M's? You know, the baby bags that held only 30? Bet you liked them. Most of us harbor a fascination for miniatu...
View articleA study released several months before the recent security disasters shows some 46 percent of online shoppers have halted an online purchase out of se...
View articleAdvertising rep firm WinstarInteractive on Monday said it had created an "Internet-Everywhere"group, which will focus on selling ad opportunities on n...
View articleEnormous interest in home connectivity from nearly every technology industry will cause the worldwide home networking equipment and residential gatewa...
View articleThere are still an enormous number of great opportunities available on the Net. You might not believe it, but its true. Whats more, a sponsorship-base...
View articlePersonal finance site The Motley Fool onMonday kicked-off a high-volume seven-week campaign to boost its United Kingdom site, during which itwill spen...
View articleFive years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleAs e-commerce matures, more and more companies are deciding to build web sites to serve markets outside North America. What they are learning is that ...
View articleFusionOne, which makes technology tosynchronize data between devices, on Monday chose Black Rocket and SF Interactive to develop a $30million national...
View articleTupperware.com, the online arm offood storage, preparation, and serving product retailer TupperwareCorp., on Monday tapped Lot21 tobe its interactive ...
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