Some 30 percent of all Internet users have listened to Internet radio within the last three months. Does this foretell a revolution in advertising, a ...
View articleZDNet, the technology publisher, announced Tuesday a $25 million post-holiday advertising blitz -- its firstforay into offline consumer-targeted buys....
View articleCable modems currently control approximately 90 percent of the residential high-speed Internet access market in the US, but will face a challenge at t...
View articleCharismatic communicators are able to make the abstract meaningful, and the meaningful simple. Successful people achieve this effect with metaphors an...
View articleLocal online advertising, which today accounts for just 14 percent of spending, will grow to 24 percent, or $2.7 billion, by 2003, according to a stud...
View articleIf you're one of the few who hasn't yet heard of Mahir, let Jeffrey tell you about the guy. Mahir put up a really hokey home page, introducing himself...
View articleWhat's the hottest marketing medium that the industry's biggest players arethrowing money at? It's the Internet's original "killer app," the mostwidel...
View articleKim dives into one of the most powerful components of an email promotion: The subject line. Think of the subject line as the teaser on your email’s vi...
View articleOn December 2nd, internet.com and Refer-it hosted Affiliate Solutions '99 in New York City, which attracted a veritable Who's Who in affiliate marketi...
View articleIt's all the rage. Everyone's talking about it. The media loves it. VC folks won't listen unless you do it. Do what? Do 'business-to-business' online....
View articleWeb services firm Beyond Interactiveannounced Thursday it would team up with MessageMedia to bringpermission-based e-mail marketing capabilities to it...
View articleMicrosoft and Best Buy Thursday announced a strategicagreement that has each promoting the other -- Microsoft on its40-million-user MSN service, and B...
View articleWeb services and strategic planning firm Agency.com Wednesdayadded direct marketing services to its arsenal, with its acquisition ofi-traffic, a media...
View articleOnline drugstore PlanetRx.com hasdropped Goodby, Silverstein and Partners after a two-month relationship andchosen Gotham as its agency ofrecord for a...
View articleInternet appliances will reach 69 percent of homes, and coexist with PCs, notreplace them, according to a study by Strategy Analytics. Read More...
View articleThe Real Media advertising network,which, until now, has pursued a regional strategy, is announcing a newvertical network structure. Read More...
View articleSeventy percent of online buyers in Canada prefer to make their purchases from Canadian sites, and 52 percent made their most recent purchase from a C...
View articleIt's the holiday season, so here's a freebie Internet strategy: Become a gamer. That's right, a stay-up-all-night-playing, while-away-your-days-waitin...
View articleDana tells a story about his dad to illustrate the Internet's impact on the real world of commerce. When he was growing up in Long Island, his dad was...
View articleWorking at warp speed, good ideas for building client relationships can fall through the cracks. Anne Miller gives you an easy, short and unusual team...
View articleIn a move to expand its already considerable presence on the Web, America Online Inc. Monday agreed to leaseleading children's e-commerce company Niko...
View articleAsk just about any salesperson what components are essential to closing a sale, and he or she is bound to tell you that one of the most important is t...
View articleFreeserve PLC, the United Kingdom'slargest free ISP, announced Monday it is partnering with iWeb to license the company's iNotesmessaging and advertis...
View articleThe venture investment arm of RareMedium Group Friday acquired a majority stake inePrize, an online sweepstakes, directmarketing and promotions firm. ...
View articleIf you are conducting business online, the question is no longer whether or not you should have an affiliate program. The question now is how to set u...
View articleE-mail direct marketing firm E-dialog Friday rounded up new funding from venture capitalists and giant ad conglomerate, The Interpublic Group of Compa...
View articleWe often think of the Internet as a one-to-one direct marketing vehicle. However, many companies, especially B2B companies, overlook the power of usin...
View articleDownloadable apps were the rage for a while. Tom thinks they could still be hot. An advertiser like Cadillac could hire programmers to write a patch t...
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