Janet and Nancy have been pitching the big idea and selling beyond the banner with creative uses of the sites you are selling. Your feedback gives the...
View articleWhen you have clients waiting for deliverables and prospects knocking at the door, working on refining your process doesn't exactly seem like top prio...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleiXL Enterprises Inc. said it plans a follow-on public offering of 7 millionshares of common stock at a price of $37 per share. Read More...
View articleBrand identity and strategic marketing company Siegel & Gale named Richard Smith ascreative director and Ben Hermel as design director at its New York...
View articleMost merchants have had to adjust to the web, but a lucky few have found the web supercharges what they'd been doing anyway. Dell and Cisco have found...
View articleAd giant Young & Rubicam entered into a strategicalliance with Harris Interactive, a marketresearch and polling firm. Read More...
View articleInternetSpeech.com, which isdeveloping a service that lets people use voice commands to verbally surf theWeb from any phone, retained Maita/Saviano Pu...
View articleGreg and Emily pose an interesting question: Before all the billboards, bus stops, bus wraps, magazines, radio spots, and TV commercials hawked a circ...
View articleOne of the most frustrating situations in the agency-side interactive media business is the one in which a client can't decide who handles the media b...
View articleWhile the chorus line of new e-tailers grows in anticipation of Christmas, online travel has quietly become the largest segment in online retail. Read...
View articleKnight Ridder selected EURO RSCG/DSW Partners to create, develop andexecute a marketing campaign to build awareness for its Real Cities network of reg...
View articleGourmet retailer iGourmet.com named Grey Advertising as its firstagency-of-record. Billings are estimated at $10 million. Read More...
View articleMost arguments concerning the Direct Marketing Association's laissez faire attitude toward unsolicited commercial e-mail (UCE) is over alleged harm to...
View articleWhile visiting a friend, Sean discovered this strange looking application bar hovering over the browser, displaying the new Diamond Rio 500 MP3 player...
View articleTeddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleInternet Visa card company NextCard Inc. launched a new phase of itsnational branding campaign by posing the question "What's Next?" Read More...
View articleRich LeFurgy knows more than most of the people in the online ad space have forgotten. He helped found both the Internet Advertising Bureau and the P&...
View articleFlycast Communications Corp. formallylaunched Flycast Valet, the company's e-commerceoffering that was first announced in September, with about 400 si...
View articleThe online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That leads to fragmen...
View articleIf online banking is supposed to save time for consumers, why did 3 million customers take their finances offline in the past year? Cyber Dialogue say...
View articleE-commerce application services provider fourthchannel inc. has selected Big Sky Communications Inc. as its publicrelations agency of record. Read Mor...
View articlegiftpoint.com has selected Beyond Interactive to launch an onlineadvertising campaign for the holiday season to promote its site as adestination for g...
View articleHow do you know what a client or agency considers a great idea? Great sales pros, those who regularly pitch and close the big concepts (with the big p...
View articleWhittman-Hart Inc., a provider ofenterprise-wide e-business solutions for middle-market companies, acquired Four Points Digital LLC, anindependent int...
View articleProfessional services firm KPMG and Peppers and Rogers Group, a one-to-onemarketing and consulting firm, formed a strategic alliance designed toprovid...
View articleDigitrends.net released the secondedition of its Interstitial Advertising Report, calling it an "in-depth lookat controversial, yet highly effective i...
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