Greenstone RobertsAdvertising and Invision.com Inc. formed a strategicmarketing partnership. Read More...
View articleOpt-in email marketing company NetCreations Inc. signed an exclusivetwo-year agreement with ICQ Inc. to build opt-in e-mail address lists ofinterested...
View articleBefore leaving @d:tech, Dana had breakfast with Sim Mann, whose card says "marketing and advertising executive" at Flower.com. Mann is one of those fa...
View articleasher&partners signed WireBreak Entertainment and will createand implement a multi-media marketing and advertising campaign for the newlylaunched digi...
View articleThe Internet Advertising Bureau (IAB) said thatLot21 has been named "Agency of the Year."The award recognizes creativity in the use of online advertis...
View articleEvery so often, a ClickZ reader comes across Greg's bio and sends an e-mail inquiring about a specific line item: his involvement with the first web s...
View articleChooseYourMail.com president and Spam Recycling Center(SRC) founder Ian Oxman delivered one million spams to Congressman GaryMiller, sponsor of the "C...
View articleExcite@Home launched a print advertisingcampaign designed to articulate the company's online marketing and mediaservices to advertisers, agencies and ...
View articleGlobal banner exchange HyperBanner named Beyond Interactive as its interactiveadvertising agency. Read More...
View article@d:tech New York once again invaded our soil. The show is a terrific one, and it tends to be a lot more focused on the advertising aspects of the web ...
View articleBuyer and seller connection site Respond.com launched a multi-million dollarnational advertising campaign, kicked off with radio spots featuring comed...
View articleMore than 10 million households will have some form of home networking installed by 2003, according to the Yankee Group, and more than 4 million will ...
View articleConsumer savings site dash.com has awarded its estimated $10 millionto $15 million account toDiNoto Lee after a two-month review that included four ot...
View articleGeneration Y site provider iTurf Inc. signed with Phase2Media as an online advertisingpartner for the iTurf Network. Read More...
View articleCost-per-click ad network ValueClick said it is now serving morethan one billion impressions a month. Read More...
View articleThere's a basic childishness in covering technology. Like a lesson from an 8-year-old. By the time the kid masters a toy, he's tired of it. This is wh...
View articleIt pays the bills and feeds the family, but how is the Internet economy doing? The latest installment of an ongoing study by the University of Texas s...
View articleA new industry report from AdKnowledge says that that within 90days of showing an online ad, fully 48.6 percent of the sales or leadsgenerated by a ca...
View articleThe third quarter Online Advertising Report from AdKnowledge found that marketers need to track repeat business to quantify their online ad returns. I...
View articleLoyalty programs have attracted more and more attention since the advent of database marketing and the web. A good loyalty program is one that fits na...
View articleComet Systems, developers of the CometCursor, unveiled the Cometized Banner, a new product for online advertisingthat automatically serves branded cur...
View article"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...
View articleEach Sunday Dana tries to ride his bike in Atlanta. It's frustrating because of the way cities develop with cul de sacs, widened highways and choking ...
View articleMike read a cute little article called "The Dirty Dozen" in another publication. The columnist reached out and asked various people what they hated mo...
View articleAd network and ad serving technology company Real Media said it landed 59 newadvertisers in September and October in categories including automotive,t...
View articleA report from Forrester Research confirms what most people already believed to be true: privacy fears are holding back Web shopping. But more experien...
View articleHome shopping network ValueVision International Inc. named CampbellMithun Esty (CME) as its advertising agency of record to develop amulti-million dol...
View articleDirect mail marketing company ADVO Inc. and Web coupon and marketingpromotion site CoolSavings are teaming up to launch anintegrated marketing initiat...
View article