Wanna know the real reason e-commerce is going to change the way we shop? It's not the 24X7 instant access to products - anyone with a telephone and a...
View articleAppNet Inc. was named the new consumerinteractive media and marketing agency of record for Sprint's consumer long distance division. Read More...
View articleDoubleClick Inc., a leading Internet advertising network in the U.S., has announced the formation of DoubleClick Asia with operations in Hong Kong, Ta...
View articleInteractive agency and data marketing company Avenue A Inc. has acquired iballs, an Internet media planning andbuying company in a cash and stock deal...
View articleOgilvyOne Worldwide named Jeannette McClennan, 42, as president of OgilvyInteractiveNorth America. Read More...
View articleBPA International and I/PRO (Internet Profiles Corp.), a subsidiaryof Engage, signed a strategic agreement thatwill enable BPA to prepare interactive ...
View articleThe Internet Advertising Bureau (IAB) said itsProfessional Development Series, an educational workshop for professionalsentering the Internet advertis...
View articleMedia Buyers sound off about Internet Ad Sales Reps in J.M.Ryan & Associates' recent survey. Janet and Nancy present key findings, illustrating wh...
View articleJean-Pierre Bazinet has a Movie-List web site that links to almost 1000 movie trailers. Sounds good for movie fans and movie studios alike, right? But...
View articleOmnicom Group Inc. acquired a 50 percentequity interest in Critical Mass, anInternet marketing services company headquartered in Calgary, Alberta,Cana...
View articleISP EarthLink and pay-for-placement search site GoTo.com signed a two-year, $10 millionagreement that makes GoTo.com the default search engine on Eart...
View articleInteractive agency and data marketing company Avenue A said that Greg Maffei, chieffinancial officer of Microsoft, will join its board ofdirectors. Re...
View articleOnce upon a time there were two web sites, each selling genuine Turkish carpets. The first site, PatsCarpets.com does everything right, 'forcing the n...
View articleIn its relatively short life, the web has seen too many trends to count. These trends ebb and flow on the whim of the media that cover them and the ve...
View articleRemember "Leave it To Beaver"? When Dad used to go to work and come home at 5:00 p.m. to see Wally and the Beve? Well, no one works 9 to 5 now. The In...
View articleiFreedom.com launched its free Internetaccess service -- backed by advertising but without the distraction ofcontinuous advertising windows. Read More...
View articleIMAKE Software & Services said it has beentapped to construct the next generation advertising system for ad network 24/7 Media Inc. Read More...
View articleE-business marketing and technology company Mediaplex Inc. said it will integrateits real-time online media buying solution with the Ariba Inc. busine...
View articleRomac International's online career management and recruiting site kforce.com launched a multimillion dollaradvertising initiative that includes the p...
View articleFirms that use traditional marketing techniques rather than Internet strategies are known as "bricks-and-mortars." And they've been dubbed the true lo...
View articleWhile online advertising suffers from the lingering effects of "banneritis," the smart media planners are searching for new ways to help their clients...
View articleCost-per-click ad network ValueClick Inc. filed a registrationstatement with the Securities and Exchange Commission for an initial publicoffering that...
View articleA new industry report concludes that larger firms have an advantage oversmaller firms when it comes to personal service to consumers via softwareappli...
View articleOnline advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced versionof its proprietary ad tracking and serving techn...
View articleThe global sporting goods category is ripe for transition to the Internet, according to an industry report by Hambrecht & Quist, which predicts $4 bil...
View articleBroadscape.com Inc. said it plans tobuild an electronic marketing network based on the complimentary distributionof 19-inch color computer monitors th...
View articleHispanic ad agency GarciaLKS has signed an agreement tohandle general marketing and Spanish-language advertising for Internetauction start-up Orbis On...
View articleAre your customers satisfied? You may not actually know. While every site inevitably has its share of disgruntled surfers who seem to be on a mission ...
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