The folks at PricewaterhouseCoopers asked Internet users from the US, UK, France, and Germany why they go online, how they go online, what they do onc...
View articleOnline insurance marketplace InsWeb launched a national sweepstakesprogram as part of its two-year, $75-million consumer marketing campaign. Read More...
View articleOnline loan marketplace LendingTree Inc. narrowed its searchfor an agency to three finalists for the estimated $50 million account. Read More...
View articleCMGI Inc. continued to display its appetite for Internet advertising companies Thursday spending $690 million on Flycast Communications Corp. The buy ...
View articleMany of Europe's e-commerce leaders are well-established organizations that have seen significant opportunities and are beginning to capitalize on the...
View articleWhen you're trying to do "bidness," as Molly Ivins so quaintly calls it, what you most fear is uncertainty. Politicians, on the other hand, thrive on ...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative for NeoPlanet Inc., developer of a des...
View articleOpt-in e-mail advertising is the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is co...
View articleAd network 24/7 Media Inc.signed a deal with Naviant, a precision marketing company,giving 24/7 Media rights to Naviant's data for the purpose of serv...
View articleBy the time you read this, the news will probably be wrapping fish in most media buyers' and planners' kitchens. Excite@Home is going to be selling ke...
View articleMore mainstream, risk-averse consumers will change the landscape of the online financial services sector, according to research by Jupiter Communicati...
View articleJanet and Nancy pose a few questions that can help your site determine if your advertiser segmentation is all it could be. So, should advertiser conce...
View articleAs expected online audience tracking company NetRatings Inc., which has strategicrelationships with NielsenMedia Research Inc. and ACNielsen, filed to...
View articleImagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...
View articleThe winners of the creatively named1999 Australian Internet Advertising Awwwards were announced late Thursday,with Sony and Fairfax Online taking seve...
View articleMen and women have contrasting shopping styles -- women like to touch and feel, men see and buy. And these differences are surfacing at the electronic...
View articleMore than 60 percent of enterprises will adopt Java applications and technology by 2004, with the finance sector leading the way, according to Gartner...
View articleHome decor e-commerce site MyHome.com for advertising selected DDB Worldwide and Hill and Knowlton for publicrelations and said it plans to launch a $...
View articleThe Internet and B-to-B outfits continue to be a match made in heaven, according to research by ActivMedia, Goldman, Sachs, and the Direct Marketing A...
View articleFor the next few minutes forget about opt-in policies, response rates or one-to-one marketing. Let Todd tell you about one of the best ideas he's ever...
View articleOnline advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed upto promote Mediaplex's proprietary mobile Java objects technol...
View articleDirect marketing firm NetworkDirect said it has addedinteractive public relations firm JHD Enterprises to its network ofresource partners. Read More...
View articleMarket research companyACNielsen Corp. and NetRatings Inc.formed a joint venture tolaunch a global service for tracking audiences, advertising and use...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet-born-and-bred alternatives are often ...
View articleStart-up career portal Superhireway.com selected Gentry Communications as its agency ofrecord for marketing and communications counseling. Read More...
View articleBeauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to providestrategic marketing, a...
View articleInternet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.'sHotBot search engine signed to use itstechnology, "enabling adverti...
View article"Oh Jeesh, you're not going to talk about that Patrick Naughton thing, are you?" Not really. Dana really talks about how the fast, final fall of one o...
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